MACRO ECONOMICS Classical Dichotomy The classical dichotomy is rooted in the understanding that in the long run‚ real output is determined by “real” inputs such as labour‚ capital‚ natural resources and TFP‚ but not money. This means that changes in the money supply determine changes in the price level over time‚ but not real output. However‚ it is important to remember that the classical dichotomy applies only in the long run. Almost all economists would agree that money and price can have very
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CASE STUDIES Innocent Drinks Case Study Capitalizing on the health trend in the smoothie category Reference Code: CSCM0309 Publication Date: April 2010 DATAMONITOR VIEW CATALYST Innocent Drinks has achieved unparalleled success in the UK as the foremost player in the smoothies sector. This case study looks at the smoothies category in detail and assesses the company’s achievements as it copes with recession‚ competition and takeovers. SUMMARY • The smoothies category in the UK has been
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Innocent Drinks: seven strategy lessons from the setbacks of Europe’s biggest smoothie maker Innocent Innocent Innocent the collapse of its sales. Innocent is payin g for its failur e to innovate and differentiat e – and as a result its retail is down as much price as 30%-40% in many retail outlets. When the recession ends there is a dange it won’t be able r to get its prices back up again. sacrificing marg It is in to maintain volume – and the expensive ingre with dients found in smoothies
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ANALYZING THE MARKETING ENVIROMENT: (Microenviroment + Macroenviroment) 1‚Preveiwing the Concept the actors and forces outside marketing that affect maketing management’s ability to build and maintain successful relationship with target customer Eg. Mc Donald chaning environment and adapting The Microenviroment includes the actors close to the company that affect to the company’s ability to serve its customers +) It consist of the company’s internal environment : departments and managements
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ANALYSIS SIMPLIFIED FOR YOU) COURSE DURATION: 20 HOURS PER SEMESTER COURSE CREDITS: 02 1. ESSENCE OF ECONOMICS Problems of an economy; Solutions of these problems; Alternative system to tackle the problems; Economics‚ micro – economics & macro – economics; Basis building blocks of microeconomics – rationality‚ marginalism‚ opportunity cost‚ general & partial equilibrium. 2. FALLACIES AND PITFALLS Economics is about decision making‚ fallacies in decision making‚ fallacy of assumption
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SUBMITTTED BY ABHILASH VISWANATHAN REG NO: 09095101 S2 MBA ICM POOJAPPURA SUBMITTED TO: SIVAPRAKASH CS | MARKETING ENVIRONMENT OF INDIAN AUTOMOBILE INDUSTRY | | | | | | MARKETING ENVIRONMENT OF INDIAN AUTOMOBILE INDUSTRY Introduction Forty years since India’s independence from the British in 1947‚ the Indian car market was dominated by two localized versions of ancient European designs - the Morris Oxford‚ known as the Ambassador‚ and a old Fiat. This lack of
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“Innocent drinks” is company that selling famous drinks in The United Kingdom which started by 3 Cambridge students in 1999. This is a drink that makes with 100 percent pure and natural fruit juice. Smoothies are the primary product of “Innocent drinks” and people are aware of it due to its healthy image. The company provides different product range and the distribution of channels covered most of the supermarkets‚ coffee shops and etc. For every year “Innocent drinks” will donate 10 percent of their
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INDIVIDUALS TO EAT AND DRINK Many individuls have different dietary needs‚lifestyle‚ state of health and how much exerise they take can affect the amount that they eat. Religion can also affect what they eat or drink. All humuns need essential nutrients to survive. They are five major groups: CARBOHYDRATES Carbohydrates are found in starchy foods‚ such as‚bread‚potatos‚ rice‚ pasta and cerals. This makes up a third of the food we eat. Starchy food is a good sourse of energy and main sourse
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How cultural environment impacts the marketing Culture Culture as described by Herks‚ M. cited by Rai University (n.d) “culture may be viewed as the sum total of man’s knowledge‚ beliefs‚ arts‚ morals‚ loves‚ customs and any other capabilities and habits acquired by man as a member of society”. It is the totality way of life for a man. The other definition by Hofstede (1980) cited by Jones‚ D. & McCarthy‚ J. (2004) states that “culture as the collective programming of the mind which distinguished
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Innocent Drinks is a UK-based company founded in 1999 whose primary business is producing smoothies and flavoured spring water‚ sold in supermarkets‚ coffee shops and various other outlets nationally as well as in Ireland‚ Netherlands‚ Belgium‚ Germany‚ France‚ Austria‚ Denmark and Switzerland. Innocent has a 75% share of the £169m UK smoothie market[citation needed] and the company sells two million smoothies per week.[3] Innocent is 58% owned by The Coca-Cola Company. Contents [hide]
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