Once the targets are set‚ information is exchanged between buyer and seller.After a series of interactions the buyer makes their decision. In many circumstances the buyer has made their mind up before their interaction with the salesperson. In some cases the salesperson can exert a great deal of influence in helping the buyer make up their mind. Can Social Media Help? Where does today’s social media fit in the context of the sales process? Is it a useful tool that can help find prospective
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REPORT ON JEWELLERY INDUSTRY IN HONG KONG Prepared for Mr. Kevin Lee CEO of Sparkle Limited Prepared by Ms. Mary Chan Sales manager for Sparkle Limited On February 18‚ 201 Sparkle Limited Date: February 10‚ 2011 To: Mr. Kevin Lee‚ CEO‚ Sparkle Ltd. From: Ms. Mary Chan‚ Sales manager‚ Sparkle Ltd Subject: Report about Jewellery Industry in Hong Kong The attached report‚ requested by you dated Jan 5‚ analyze the current business opportunities in jewelley industry
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"Personal Selling —An element of the promotional mix‚ where a supplier uses a trained representative to influence customers and increase sales." (Adcock et. al. 2001) Fill (2006) points out that traditional image of personal selling which involves salesperson using a volley of insistent‚ persuasive messages to a confused consumer in order to push the sale to the end is changing and in nowadays the role of personal selling becomes even more important in the promotion mix. Kotler et al. (2004) underlines
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True 0 False 6) The role of a salesperson should move from supporting to selling? 0 True 0 False 7) Maintaining a positive relationship with company support staff is a key element of building partnership relationships? 0 True 0 False 8) Customers almost never buy products from someone they dislike? 0True 0 False 9) Win-win selling means that a salesperson sacrifices price to gain the sale? 0 True 0 False 10) Ego drive propels a salesperson to attempt to close a sale? 0 True
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“HAWK BAG” What is the selling style of the salesperson? As soon as I reached the stall of Hawk Bags in SM Cubao‚ their sales representative approached and greeted us with a genuine smile on the face. He first asked my need‚ if I was looking for a bag for laptop or for a daily use. Undecided I was still to choose a specific bag‚ the salesman spoke of the quality of the Hawk bags. When he noticed that I was quite more interested with backpacks for women since I moved on that side of the stall
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Three examples of careers in which people can be successful without a college education are a cashier‚ a tour guide and a salesperson. One example of a career in which people can be successful without a college degree is a cashier. A student in high school should take up a math course‚ as he or she will be able to do basic math when required without a use of a calculator for the purpose of counting money and also returning the excess money back to the customer. When in high school‚ the student should
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Persuasive communication is at the heart of the selling process‚ and the sales presentation/demonstration is the critical center stage or “showtime” for salespeople. After asking the customer qualifying questions to uncover specific needs‚ the salesperson presents the products and services that will best satisfy those needs; highlights their features‚ advantages‚ and benefits; and stimulates desire for the offerings with a skillful demonstration. Prospects are primarily interested in the benefits
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prospect is an individual who want the product‚ can afford to buy it‚ and is the decision maker. 3. Which presentation format is most consistent with the marketing concept? Why? The need-satisfaction presentation format probing and listening by the salesperson to identify needs and interests of prospective buyers and then tailors the presentation to the prospect and highlights product benefits‚ consistent with the marketing concept. 1. What are the three types of selling objectives? (1) output-related
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This occurs when a person do not know what the customers expect or want. By applying knowledge gap to H&M retail store‚ it refers to the salesperson not knowing what their customers expect/want. For example‚ a customer visiting the H&M store may expect fast checkout at the cashier and shorter queuing time at the fitting rooms. However‚ the salesperson may think that the customers do not mind queuing for a longer time but would prefer friendly assistance from them and better quality clothes
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Executive Summary Marks & Spencer is a long-established UK-based retail chain selling men’s and women’s clothing and high quality fresh food and ready made meals. The Marks and Spencer’s service mission is to do the right thing for our customer. Recently‚ the marketing campaigns develop the new slogan “Only at Your M&S” reminding our customers of the extraordinary lengths we go to‚ to deliver unique products. This group project studies about the Marks & Spencer (M&S) internationalization department
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