Identify and outline THREE functions of a retail environment.3 * making a profit‚ * providing employment or * Functions within a retail environment (eg Buying‚ customer service). * A clear outline of each function‚ indicating its main features (eg buying involves the selection of products relevant to customers. needs)‚ or its purpose (eg provide excellent customer service to ensure customer loyalty and repeat business). Describe the impact of technology on ONE of the key functions
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Criticism Report on two Questionnaires 1- Customer expectations /Perception of Salesperson Performance questionnaire 2- Questionnaire Two: Gasoline Purchasing and Gasoline Prices Presented by Noha Kamel Omran GD Marketing Customer expectations /Perception of Salesperson Performance questionnaire I was positive about the questionnaire I took in the following points: The introduction was Ok‚ although it would have been more appealing and shorter
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References: Anderson Erin (1984). “Integration of the sales force: An empirical examination”‚ Rand Journal of Economics‚ 15: 385-395. Anderson Erin (1985). “ The salesperson as outside agent or employee: A transaction cost analysis”‚ Marketing Science‚ 4: 234-254. Anderson Erin (1988). “Transaction costs as determinants of opportunism in integrated and independent sales force”‚ Journal of Economic Bahavior and Organization
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large to assume normal approximation to binomial curve. Hence the statement is false. #2 A salesperson goes door-to-door in a residential area to demonstrate the use of a new Household appliance to potential customers. She has found from her years of experience that after demonstration‚ the probability of purchase (long run average) is 0.30. To perform satisfactory on the job‚ the salesperson needs at least four orders this week. If she performs 15 demonstrations this week‚ what is the probability
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The Impact of Informatuon Systems on Organizations and Markets Vijay Gurbaxani and Seungjin Whang Z Z LU 0 Z 0 f- 3 .J The adoption of information technology (IT) in organizations has been growing at a rapid pace. The use of the technology has evolved from the automation of structured processes to systems that are truly revolutionary in that they introduce change into fundamental business procedures. Indeed‚ it is believed that "More than being helped by computers‚ companies will
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that of situation response theory. I.e. salesperson must secure attention‚ gain interest‚ present and get desired response. It depends upon the skills the salesperson utilizes to a set of circumstances for predictable response. Sales personnel try to apply this theory; although they experience difficulties in many rightful selling situations as it cannot be manipulated. The set of circumstances includes external and internal factors which the salesperson tries to create favourable for getting desired
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the salesperson represents step one and step 3 of the customer benefit plan because they talk about the features‚ advantages‚ and benefits of the product as well as addressing the concern and how to fulfill that need. These two comments also present the sales‚ and suggested sizes and quantities the buyer should by from the business proposition. The third comment is an introduction into the marketing plan‚ step 3. The last comment represents step 2‚ the marketing plan‚ because the salesperson gives
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appliances‚ offers assistance to retailers in such areas as credit policies‚ pricing‚ display and store layout. He also collects information regarding acceptance of his firm’s products. He is performing the duties of a/an: A) inside salesperson. B) missionary salesperson. C) sales engineer. D) detail
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presentations to customers. In order to do this I have prepared three of the best options‚ to be reviewed‚ that I believe would benefit the customer as well as the salesperson. My first recommendation would be Citrix XenApp Fundamentals. This would allow secure access to the servers and applications for anywhere and any devices as if the salesperson was in the office. For a small business this allows up to 75 users accounts. With Social Security numbers and along with other private information this will
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and budget accordingly. What problems does Maison Bouygues have? * Difficulty to organize marketing effort due highly fragmented competitors. * Cost structures are 10 to 15% higher vs. competitors. * Very high turnover for basic salesperson (120%). * Sales to date are 20% lower than S/F. 3. What would you recommend to Jean Gallet regarding the sales force? * Reduce sales force by 20% (cost structures are too high and better selection of motivated sales person thanks
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