16 Case Studies CASE 2 RAY-BAN SUNGLASSES: SELECTING THE TARGET AUDIENCE AND THE COMMUNICATION OBJECTIVES Objectives The case has been prepared to help you to appreciate the following: • What is an agency brief and what are its various components • To profile the market Segments and select the most attractive by carefully analysing the interpreting consumer data • Selection of communication objectives and development of a communication strategy to achieve a desired response. Structure
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MENTAL RAY® Using 3ds Max and mental ray for Architectural Visualization © 2007 Electric Gobo / Karcher‚ www.electricgobo.com Introduction This white paper looks at using mental ray® software for architectural visualization. Autodesk® 3ds Max® 9 software includes many major feature and workflow improvements to reduce complexity and make rendering with mental ray far more approachable for Architects and designers. This document summarizes the important aspects of photorealistic renderings
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Apple Inc. is an American multinational corporation Company that was co - founder by three people at the year of 1976‚ April 1 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Apple Inc. is known for it product such as "The iPhone series‚ The I-Pad series and The MacBook Series". Apple first product was the ’Apple 1 personal computer kit’ that was hand-built by Steve Wozniak and first showcase to the public at the Homebrew Computer Club (Is an computer hobbyist users ’ group in which computer hobbyist
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GAP Inc Table of Contents Abstract 4 Introduction: 5 Background of the company: 6 Objectives: 6 Mission and vision statement: 6 Industry analysis: 7 Porter’s Five Forces analysis: 8 Competition: 8 Treat of new entry: 8 Threat of substitutes: 9 Power of suppliers: 9 Power of buyers: 9 Environmental Analysis: 10 Social - Cultural: 10 Economic: 10 Legal/Political: 11 Technology: 11 Industry Structure: 12 Competitors: 12 Economics strategy adopted by Gap inc. to improve it’s
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manager‚ such as Lew Frankfort‚ chairman and CEO of Coach‚ Inc.‚ aims to build a luxury brand like Coach‚ he invests millions of dollars in setting up a series of business strategies‚ including advertising on television‚ organizing fashion shows‚ and gaining the approval of fashion designers. These actions are decided based on how a luxury brand is built; essentially‚ the brand will guide the future steps of the company to a certain degree. Coach‚ Inc. is different from other more expensive luxury brands
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offered in light of the result of the forces assessment. Attention is paid to several outstanding issues and to what actions Apple Corporation needs to be sensitive to and to act upon if it is going to continue to be successful. II. Overview Apple‚ Inc. and its wholly-owned subsidiaries design‚ manufacture‚ and market personal computers‚ portable digital music players‚ and mobile communication devices and sell a variety of related software‚ services‚ peripherals‚ and networking solutions. Apple sells
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Gull Products Incorporated Camosun College Summary Gull Products INC. is a small business in Moose Jaw that supplies commercial products to other regional business. A big multinational corporation‚ Delnex‚ has moved into their area and could possibly represent one of Gull’s biggest customers. Phil‚ the sales supervisor and the key decision maker‚ leads the discussion on how to acquire Delnex as a customer. The sales team has four member; Bob‚ John‚ Cindy and Joe. Bob has the most experiences
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1.0 Introduction Motorola Inc. was established at 1928. The products are divided into two independent public companies‚ Motorola Mobility and Motorola Solutions on January 4‚ 2011. The company entried into the mobile radio communications area by the initial car radio‚ after developing it becomes to be one of the largest electronics corporation in the United States. 2.0 Planning 2.1 First step The basic principle of Motorola Inc. is to increase the market share. So they began the international
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APPLE INC. INTRODUCTION: Apple Inc. with its headquarters in Cupertino‚ California is an American multinational corporation which manufactures designs and sells personal computers‚ electronics‚ online services‚ computer software‚ cellular phones‚ portable music players‚ watches and variety of other related things including applications. Apple Inc is mainly famous for its hardware products which includes its smart phone ‘iPhone’‚ Apple TV‚ its portable music player ‘iPod’‚ its line of computers ‘Mac’
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Craft Moves Essay Ray Bradbury focused on multiple craft moves‚ similes‚ descriptive words‚ and foreshadowing to give readers a painted picture in their mind while reading and to also be able to predict what will happen in the end. The first craft move Bradbury uses is foreshadowing . In the story Bradbury uses foreshadowing by hinting out through the whole story that the parents get eaten before it happens. For example “You see‚ there are the lions‚ far over‚ that way. Now they’re on their way
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