Marketing Techniques P1 & M1 1. Examine the marketing techniques below‚ explain how each of the businesses utilise these marketing techniques to market their products (look at news articles for both businesses) |Marketing Techniques |Business1:Coca-Cola |Business2:Mc Donald’s | | | | | |Growth Strategies
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Summary 3 History 3 Current Vision 3 Short Term & Medium-Longer Term Plan 3 Detailed Financials 4 Industry and the Competitive Analysis 4 SWOT Analysis 5 New Vision 6 The new Mission 7 APPENDIX 8 Exhibit 1 – Loblaw Companies History and Market Standing 8 Exhibit 2 – Competition 8 Exhibit 3- Financial Analysis 9 Exhibit 4 – SWOT Analysis 10 Loblaw Companies Limited Summary History Loblaw
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Beckett Organics does not match the characteristics of marketing oriented organisation as describe above‚ it is rather a mixture a product and sales oriented organisation. Below are some arguments that will substantiate above statement: Target Market – Middle Class Customers v/s Price of the Vegetables Most of the customers of Beckett Organics are either old friends or customers who have been loyal to him when he first grew vegetables in his back garden. Customer acquisition is almost inexistent
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The customer’s presentation of cognitive attitudes to marmite as it is seen has healthy. Although it may not be seen to represent value for money as it has no direct competition on the market place so value may not come into question. The campaigns can be seen to draw directly to the consumers affective attitudes‚ these can be seen as those of a positive and negative nature involving some emotional behaviour. Marmite is particularly relevant
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such as sales figures and strategic goals. III. Situation Analysis Company Analysis . Goals . Focus . Culture . Strengths . Weakness . Market Share Customer Analysis . Number . Type . Value Drivers . Decision process . Concentration of customer base for particular product Competitor Analysis . Market Position . Strengths . Weakness . Market Shares Collaborators . Subsidiaries ‚ joint ventures ‚ and distribution ‚ etc. Climate Macro-environmental PEST analysis . Political
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Foreword This following report was assigned to conduct a research on how to get international brands into Cambodian market. In order to compile this report‚ researchers have chosen one of the famous fast food restaurants‚ SUBWAY‚ as an example. Besides‚ researchers have done the fast food market analysis in order to ensure the success of SUBWAY in Cambodia. Meanwhile‚ we would like to show our appreciation to our lecture‚ Mr. Gael Campan‚ who has provided the guidance to conduct this report
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SWOT Analysis Strength In the case study‚ one of BBVA Compass strength is that in September 2010‚ BBVA Group signed a multiyear sponsorship deal with the National Basketball Association (NBA) that would make it the official bank for the NBA‚ WNBA‚ and the NBA Development League in the U.S.‚ Spain‚ and Puerto Rico. They already have strong commitment to sport and this deal would be very effective as their target customer are from 25-50 year old (sport lovers). Another strength is that they
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Ferrari SWOT Analysis What is SWOT analysis? SWOT stands for strengths‚ weaknesses‚ opportunities‚ and threats. SWOT analysis involves identifying your business’s strengths and weaknesses‚ and examining the opportunities and threats which may affect you. SWOT analysis can be used to analyse your organisation and its environment. Carrying out a SWOT analysis can help you identify changes that can be made to improve your business. Strengths Strengths
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the number of stores provides the company with close proximity with its customers‚ increasing the footfalls. The company consistently reaches out to new customers through store expansion and introduction of new concepts into both existing and new markets. Opening Smaller Retail Location Trader Joe’s has a loyal following of customers and a strong brand image. With these strong factors they could a Trader Joe’s Pantry. The store would be much smaller than a regular Trader Joe’s store and would
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Promotion- communicating E.) Marketing can be performed by both individual and organizations F. ) Marketing occurs in many settings * Things to Include in a market feasibility study include: * Description of the Industry * Current Market Analysis * Competition * Anticipated Future Market Potential * Potential Buyers and Sources of Revenues * Sales Projections Marketing Aspect Outline a. Introduction b. Background of the Study c. Purpose of the
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