The whole idea of market segmentation is to dividing the markets into distinct groups of buyers who have distinct needs‚ characteristic or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions
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Introduction The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men‚ women‚ and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer
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weaknesses of mass marketing‚ as opposed to segmented marketing? What advantages does a company gain from market segmentation‚ as opposed to treating the market as single entity? MASS MARKETING:- Mass marketing is a market strategy in which firm or industry treat market with single offer or one strategy. In this marketing term wide range of customers and audience are concentrated. As there is no segmentation and focusing concern so large amount of customers are possibly exposed to the product. For example
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After closely analyzing my field notes for the gym and work scenario‚ I can agree with the proposal that people perform different behaviors in different situations. At the gym‚ the setting (front) is a room full of workout machines that people utilize to eventually reach a specific body goal. In this scenario‚ I play the role of a sporty girl‚ one who enjoys the adrenaline from running and lifting weights. My audience consists of other sporty individuals who are there for the same reason. The front
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SegmentationElaboration Geographic Segmentation Geographic segmentation involves a business dividing its market on the basis of geography. Market can be divided by geographical areas‚ such as by city‚ county‚ state‚ region (such as West Coast)‚ country‚ or international region (such as Asia). It can also be divided into rural‚ suburban‚ and urban market segments. Besides that‚ climate or total population in each area can also be the segmentation. According to The Body Shop‚ they set up the stores
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Fitness Zone (http://fitnesszone-lb.com/) The main page opens directly with no introductory page. 4- Atlantis Gym (http://www.atlantis-gym.net/) This Gym features the simplest website one can ever see. 5- Abou Zaraa Gym (http://www.abouzaraagym.com/component/main/index.asp) The main page opens directly with no introductory pages. International: 6- Gold’s Gym (http://www.goldsgym.com/) The main page opens directly with no introductory pages. 7- Bally Total Fitness (http://www
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Home Assignment in Marketing Segmentation‚ Targeting‚ Positioning Prepared by: Eszter Oláh Course: BABS 2. Seminar Leader: József Kapitány Seminar: Every alternate Monday 8.00 9.30 Satisfying people ’s needs and making profit along the way is the purpose of marketing. However‚ people ’s needs differ and therefore satisfying them may require different approaches. Identifying needs and recognising differences between groups of customers
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BIG JIM’s GYM Big Jim is in the body building business for many years in Glendale ‚ California. The gym is for both memn and women and has seperate facilities for both the segments. All the gyms have been located in a complex which has a pizza corner just above the gym . This might be a strategy wherein pizza lovers are given a soft signal of the health fitness they need to care about and there by giving a base of custmers to the Big Jim’s Gym. The moto of the gym is “full range body building and
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people. This is the cause of the existence of market segmentation. Segmentation is a marketing management technique which can help firms to find ways of establishing a competitive advantage. Marketers design a marketing mix program‚ and also its policy‚ aims to specific needs of a segment that company has chosen to launch its product. Apparently‚ it can be easy but it is not. Companies have serious problems when they want to itself in international market‚ due to wide divergence in cross-border consumer
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2.1 Segmentation What is market segmentation? It means‚ dividing the market into distinct groups of buyers in order to set a product in it and define the marketing mixes. This means‚ that everyone has got different needs and wants‚ so it is necessary to segment the market. There are different variables‚ which can be used to segment a market. 2.1.1 Geographical segmentation Geographical segmentation includes the region‚ where the customers come from. We target on the whole of the Netherlands
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