BIG JIM GYM
BIG JIM’s GYM
Big Jim is in the body building business for many years in Glendale , California. The gym is for both memn and women and has seperate facilities for both the segments. All the gyms have been located in a complex which has a pizza corner just above the gym . This might be a strategy wherein pizza lovers are given a soft signal of the health fitness they need to care about and there by giving a base of custmers to the Big Jim’s Gym. The moto of the gym is “full range body building and weight reduction”.
The gym has been working like a organisation with 20 employees and boasts of the state of the art equipments for both men and women. The sauna bath and the pool also include in the infrastructure. They have propsed a 20 steps condition course for men and a special diet package for women and serve as an introductory course with the rest leaving the people to practice at their pace.
Prior to this Big Gym was engaged in an army camp. Jim belived to have a good health a spartan like tough enviornment is required for physical and mental strength. All the invetories are well stacked up and regularly filled up.
Jim believes in a busy working enviornment , he has scheduled his workers such that every alternate hour they cahnge jobs and make sure the equiments are used at full capacity. Boasting of the state of the art facilities , he also turns down request of few customers to allow them to access the facilities at peak hours giving a reason they need to pay the price for using the up to facilities.
This has not been well taken by customers and the no. of customers have been gradually switching sides from Jim’s Gym. The employees too are paid just above the average of the competing fitness centres and are mostly college graduates. The turnover has been decreasing over last 6 months due to members switching side even though the euipments are well fully utilized. The competing centres too have the state of the facilities.
I propose that in order to retain
Big Jim is in the body building business for many years in Glendale , California. The gym is for both memn and women and has seperate facilities for both the segments. All the gyms have been located in a complex which has a pizza corner just above the gym . This might be a strategy wherein pizza lovers are given a soft signal of the health fitness they need to care about and there by giving a base of custmers to the Big Jim’s Gym. The moto of the gym is “full range body building and weight reduction”.
The gym has been working like a organisation with 20 employees and boasts of the state of the art equipments for both men and women. The sauna bath and the pool also include in the infrastructure. They have propsed a 20 steps condition course for men and a special diet package for women and serve as an introductory course with the rest leaving the people to practice at their pace.
Prior to this Big Gym was engaged in an army camp. Jim belived to have a good health a spartan like tough enviornment is required for physical and mental strength. All the invetories are well stacked up and regularly filled up.
Jim believes in a busy working enviornment , he has scheduled his workers such that every alternate hour they cahnge jobs and make sure the equiments are used at full capacity. Boasting of the state of the art facilities , he also turns down request of few customers to allow them to access the facilities at peak hours giving a reason they need to pay the price for using the up to facilities.
This has not been well taken by customers and the no. of customers have been gradually switching sides from Jim’s Gym. The employees too are paid just above the average of the competing fitness centres and are mostly college graduates. The turnover has been decreasing over last 6 months due to members switching side even though the euipments are well fully utilized. The competing centres too have the state of the facilities.
I propose that in order to retain