– Advanced Marketing Management Dr. Roberto P. Gabiola Session Course Topics Reporter Activity/Evaluation Week 1 Nov 14‚ 2013 Organization of group Introduction to case analysis Professor Orientation / organization of class Lecture / class discussion Week 2 Nov 21‚ 2013 Overview of Marketing Management The 4 Ps to 4 Cs of Marketing Management Professor Lecture / class discussion Week 3 Nov 28‚ 2013 Approaches of Marketing Management Analyzing the
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INCON13-MKT-037 Retail Fish Marketing Management Dr. Sharmishtha Matkar Associate Professor‚ Fergusson college‚ Pune – 4 Anil K. Jadhao M. A. (Economics) Fergusson college‚ Pune – 4 Abstract: In this article‚ the researchers have made an attempt to probe deeper into the marketing management of fish in India with reference to Pune district fish market. India is the second largest producer of fish in the world after China‚ contributing to 5.5 percent of global fish production1. The total fish production
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Cheat Sheet: Note: UCC governs the sale of goods; NOT SERVICES Offer+acceptance+consideration=contract Four types of contracts: 1. consideration: when you have a contract for a bargained for exchange where the promisor receives a benefit to the promisee’s detriment; note: benefit/detriment has to induce the promise 2. moral obligation: promise+antecedent benefit (rare) 3. promissory estoppel: a contract exists when a person reasonably relies upon a promise to his detriment 4. form: some contracts
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Marketing Management Skin-Tique Case SKIN-TIQUE CORPORATION Synopsis In January 2003‚ Phoebe Masters‚ the newly appointed product manager for hand and body lotions at Skin-Tique Corporation‚ is faced with the decision whether to add a 5-1/2 ounce or 10-ounce aerosol package alongside the existing tube container of the firm’s Soft and Silky brand of women’s shaving gel. The apparent decision involves the determination of whether to conduct a market test on the two aerosol packages to determine
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Grooming b. Interest in Work c. Cooperative d. Initiative e. Adaptability B. SKILL / PERFORMANCE |a. |Typing | | |b. |Filing / Records Management | | |c. |General Clerical | | |d. |Computer Skills | | C. ABILITY TO a. Follow direction
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1-17 (15 min.) Value chain and classification of costs‚ pharmaceutical company. Cost Item Value Chain Business Function a. b. c. d. e. f. g. h. Design of products‚ services or processes Marketing Customer Service Research and Development Marketing Production Marketing Distribution *2-23 (15–20 min.) Classification of costs‚ retail sector. Cost object: Videos sold in video section of store Cost variability: With respect to changes in the number of videos sold There may be some debate over classifications
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Marketing Plan for NIKE MM 522 – Keller Gratudate School of Management Executive
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each of the following questions‚ indicate the single best answer: 1. A basic assumption of accounting that requires activities of an entity be kept separate from the activities of its owner is referred to as the a. stand alone concept. b. monetary unit assumption. c. economic entity assumption. d. corporate form of ownership 2. All of the financial statements are for a period of time except the a. income statement. b. balance sheet c. owner’s equity statement. d. statement of cash flows
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PVR bluO Entertainment Limited (PVR bluO) Presently the Company operates two bowling alley centers at Ambience Mall-I‚ Gurgaon and Ambience Mall-II‚ at Vasant Kunj‚ New Delhi. The Company has made a roadmap for expansion of its business and will accordingly open additional bowling centers in India at Pune‚ Bangalore‚ Chandigarh‚ Ludhiana and Noida. These bowling centers on being operational are expected to enhance the income and profitability of the Company. Industry Structure & Development The
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17.01.2011 Academy of Economic Studies Strategic Marketing Management of Turkish Airlines Strategic Management Table of contents 1. Introduction 2. General description of the company 3. Vision‚ mission and corporate values 4. Strategic objectives 5. Analysis of external competitive business environment (Porter’s model) 6. SWOT Analysis‚ PEST Analysis 7. Strategy description & implementation 8. Possible resistances analysis and methods
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