___________________________________________________________________________ 1. 2. 3. 4. 5. 6. Marketing is basically selling and advertising. True False According to the text‚ marketing means "selling" or "advertising." True False Marketing‚ in the literal sense‚ means "selling" or "advertising." True False Marketing means "promotion and selling." True False Actually making goods or performing services is called marketing. True False Estimating what price consumers are willing to pay for a product and if the
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Question 1 Which one of the following is not a major concern of strategic management? The marketing mix Question 2 Why is it important that objectives are measurable? Controlling strategy implementation and evaluating the outcomes of a strategy depend on being able to measure organisational performance against targets. Question 3 Achieving sustainable competitive advantage is an overriding objective of strategy in the not-for-profit sector. False Question 4 Corporate governance is concerned
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1- Business intelligence (BI) systems are information systems used to support management decisions by producing information for assessment‚ analysis‚ planning and control. 2- ad-hoc queries are essentially questions that can be answered using database data. 3- SQL Structured Query Language the universal query language of relational DBMS products is always behind the user friendly GUIs. 4- SKU stock keeping unit is a unique identifier for each particular item that cape CODD sells. 5-Extracting
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Name: Management assignment. Question;Describe what managers do using Henri Fayol’s functions approach‚the systems perspective and the contigency(situational approach). Answer; A manager is someone who works with and through other people by coordinating their work activities in order to accomplish organizational goals. That may mean coordinating the work of a departmental group‚ or it might mean supervising a single person.It could involve coordinating the work activities of a team composed
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Chapter8: pricing. April 2006 QUESTION 3 a) When companies introduce new products into the market‚ they have two broad pricing strategies: market-skimming pricing and market-penetration pricing. Distinguish these two strategies. (10 marks) b) When would price cuts and price increases be necessary? (10 marks) c) Why do businesses use cash discounts? Explain. (5 marks) April 2007 QUESTION 2 Nadeera Enterprise is a well known producer of cookies in Malaysia. The company intends
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4. All promotions are designed to either inform‚ persuade‚ or reinforce the target audience. g. True h. False 5. The promotional mix consists of: i. advertising‚ publicity‚ direct marketing‚ and personal selling j. public relations‚ direct marketing‚ personal selling‚ and publicity k. product‚ promotion‚ price‚ and place l. advertising‚ personal selling‚ sales promotion‚ and public relations m. advertising‚ telemarketing‚ public relations
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QUESTION 1 Decision makers are variably constrained by the environmental factors‚ their education‚ and mental ability. Besides these‚ decision makers may be constrained by the deficiencies in the information that is available to them. Required Elaborate this statement with reference to information deficiency with regard to information timeliness‚ information accuracy and clarity‚ information relevance‚ and information aggregation levels. Cite examples to support your points QUESTION
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GKM COLLEGE OF ENGINEERING AND TECHNOLOGY DEPARTMENT OF MANAGEMENT STUDIES BA 9221 OPERATIONS MANAGEMENT TWO MARK QUESTIONS Unit I 1.Define Production Management It is the process by which raw material and other inputs are converted into finishedgoods. 2.What are the needs or Objectives of Production Management. To manufacture the products as per the specification To effectively manage the available resources and facilities To produce products as per the market requirement . 3
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Chapter 1: Introduction to Operations Management Overview This chapter provides a definition of operations management. The role and importance of operations in an organization are described‚ along with operations decisions that are made. The differences between manufacturing and services are described. The history and current trends of operations management are discussed‚ including the impact of information systems. Finally‚ the interaction between operations and other business functions
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Quiz-Ch.6 Management Name: ____________ Student ID:________________ 1. The first step in implementing strategy is to: A) establish the mission B) allocate responsibility C) hold people responsible D) establish a timetable E) allocate resources 2. An organization attempts to succeed by distinguishing its products from those of the competition. What type of strategy is this? A) Focused differentiation strategy B) Low-cost strategy C) Related diversification strategy D) Unrelated
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