"Maybelline brand positioning" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 50 of 50 - About 500 Essays
  • Good Essays

    Journey of Brand Lifebuoy

    • 718 Words
    • 3 Pages

    This is where the brand got its name from. Lifebuoy is a product of Hindustan Unilever Limited (HUL)‚ India. It was initially launched with the sole intention of targeting men and everything sporty. “Tandarusti ki raksha karta hai Lifebuoy” captured the essence of their campaign brilliantly. The premise was made clear. Use lifebuoy and stay strong. The quintessential red chunky bar of soap became synonymous with masculine health and good value for money. The same brand positioning was maintained

    Premium Hygiene Hand washing Soap dispenser

    • 718 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Bmw Brand Analysis

    • 3865 Words
    • 16 Pages

    Brand Analysis Steven Tyson Marketing Analysis – Grau April 2‚ 2012 Introduction and Purpose The automotive market is defined by the common goal of high efficiency‚ with the aim of lowering production costs and raising revenues. In this highly competitive landscape‚ standardization‚ components‚ and mass production are king. Yet‚ there is an outlier that refuses to abide by the market trend of efficiency over quality. BMW continues to provide consistent growth both financially and in market

    Premium BMW

    • 3865 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Brand elements‚ sometimes called brand identities‚ are those trademarkable devices that serve to identify and differentiate the brand. The main brand elements are brand names‚ URLs‚ logos‚ symbols‚ characters‚ spokespeople‚ slogans‚ jingles‚ packages‚ and signage. Independent o f the decisions made about the product and how it is marketed‚ brand elements can be chosen in a manner to build as much brand equity as possible. That is‚ according to the customer-based

    Premium Brand Brand management

    • 1161 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Motorola Mobility and Motorola Solutions Brand Analysis Motorola Mobility‚ once known as the Mobile Division of Motorola‚ is one of the leading manufacturers of smart phones. Pioneers of the flip phone known as Star Tac in the mid 1990’s‚ Motorola was slow to embrace digital technology. (1) This caused them get bypassed by their global rivals and incur losses in the billions of dollars. In 2009 Motorola shifted its operating system from their proprietary system to Google’s Android operating

    Premium Mobile phone Motorola Smartphone

    • 935 Words
    • 4 Pages
    Good Essays
  • Better Essays

    BRAND COMPARISON PAPER

    • 1347 Words
    • 5 Pages

    Brand Comparison Paper Edwin Loeffler‚ Jessica Canaday‚ Mackenzie Damm‚ Cindy Berrios BRM/353 September 8‚ 2014 Bridget Peaco Brand Comparison Paper Introduction Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing‚ quality‚ packaging‚ logos‚ brand equity and features. In the following paper we will discuss

    Premium Coca-Cola Pepsi

    • 1347 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Brand Strategy Coffee

    • 1330 Words
    • 6 Pages

    BRAND STRATEGY “Illy Caffe’’ by Coca Cola Company - Bulgaria The report is intended to introduce a new coffee the “Illy Caffe & Latte Macchiato” in the Bulgaria market the coming months. Illy was acquired by Coca Cola and the introduction of this big cooperation will be announced to the customers with the new taste of Latte Macchiato. It will be the first time that Illy Company will launch a ready-to-drink (RTD) such as the soft drinks and cooperate with Coca Cola Croup. The Coca-Cola

    Premium Coca-Cola Coffee Espresso

    • 1330 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Apple Brand Equity

    • 1447 Words
    • 6 Pages

    pertain to both brand equity and positions concepts. It will go on research the Apple brand by identify targeted market segments‚ how it developed its brand loyalty and where it chooses to position itself in the market. Introduction The Apple brand has taken on a life of its own over the last decade. The following explores one person’s opinions on Apple and why they are loyal to that brand over others. It will conclude by examining the various traits that helped to define Apple. Brand loyalty interview:

    Premium Marketing Apple Inc.

    • 1447 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Advertising and Nike Brand

    • 3759 Words
    • 16 Pages

    NIKE+FuelBand | Regan Gaenzle & Nate Henderson | Gaenzle‚ Regan E | Appendix: Page # * Existing ads 2 * History * Current Marketplace Performance * Competitors * Current Advertising Strategy/Analysis * New Advertising Strategy * Copy Platform * Creative Brief * Consumer Profile * New Advertisement (2) * New Radio Advertisement (2) * New Television Advertisement (2) * Free Choice (2) * Advertisement

    Premium Advertising

    • 3759 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Dewar’s Brand Repositioning Dewar’s was faced with a declining market among traditional Scotch whisky consumers. In addition‚ long-term consumption trends indicated that drinking preferences had shifted from distilled spirits to lighter‚ lower alcohol beverages. Though Dewar’s had a favorable brand image and growing market share‚ repositioning Dewar’s to younger adults was very necessary for the brand to remain competitive in the long term. Dewar’s must take an appropriate repositioning strategy

    Premium Advertising

    • 835 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Brand Identity of Armani

    • 3014 Words
    • 13 Pages

    BRAND IDENTITY- The Concept Brand management starts from the concept of brand identity. Brand identity has been defined as a word or a logo‚ related to a product‚ that at the beginning has no sense and then‚ year after year‚ it acquires a meaning determined by the products and the communications of the past. Firms can’t manage directly the sense behind their brands but they have to manage it through brand identity as perceived by the market. While brand image is a reception concept‚ identity is on

    Premium Gucci Brand Brand management

    • 3014 Words
    • 13 Pages
    Powerful Essays
Page 1 42 43 44 45 46 47 48 49 50
Next