E-business/ e-commerce mid-term individual project Business model of online flower store which works both with b2c and b2b clients. Lecturer Carlota Carucci Executed by Ksenia Zhmotova Online flower shop Fioridellatoscana.it sells and ships flowers in Toscana region. Brief history: The flower store which is called “Fiori della Toscana”and situated at the country side of Florence was established in 2000 year. It provides b2b service: sales flowers to flower shops in Florence and other cities
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All STRATEGY IS LOCAL True competitive advantages are harder to find and maintain than people realize. The odds are best in tightly drawn markets‚ not big‚ sprawling ones. "STRATEGIC" IS THE MOST OVERUSED WORD in the vocabulary of business. Frequently it’s just another way of saying‚ "This is important" The reality is that there are only a few situations in which companies’ strategies affect outcomes. Such situations are‚ however‚ worth trying to create since the alternative‚ achieving superior
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BRAND PROTECTION STRATEGIES: Defending Against Gray Market Diversion EXECUTIVE WHITE PAPER Solutions for Business Consulting. Technology. Results. Executive Summary In this rapidly changing global economy‚ gray market diversion has become an ever increasing issue facing many brand owners today. Unlike black market activity—where counterfeit‚ refurbished‚ or stolen goods are resold as genuine brand products—gray market activity involves the unauthorized movement of commerce through various
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its evolution over time. The author’s intent is to revisit the topic biennially‚ with scheduled follow-up planned for 2006. Statement of the problem The study on the current status of corporate citizenship in the Philippines seeks to establish a baseline of the CSR motivations‚ extent of implementation‚ obstacles and expectations among the micro‚ small‚ medium and large enterprises in the country. Specifically‚ the study will seek answers to the following questions: (1) What is
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Local Motor Input from potential customers and car enthusiasts Community-help-> select the model to produce Create ideation contest Existing customer to bring new customer Involve customers to cars production->Customer assembles parts-> 60 hours of assembling- microfactory(local) Good ? Yes. Big players are bankrupt American market is moving to full-design and attentative No mass production->$50k (experimental) Are the designer customers? Are car enthusiasts customers? Do-it –yourself
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Methodology 6 3 Executive Summary 7 3.1 Marketing plan 7 3.2 Market segmentation 7 3.3 Positioning 7 3.4 Market mix 7 3.5 Product adaptation 7 3.6 Promotional mix 8 3.7 Distribution/distribution channels 8 3.8 Pricing 8 3.9 Financial statements and budgets 8 4 Mission Statement 9 5 The Marketing Plan 9 5.1 Marketing Objectives 9 5.1.1 Target Market 10 5.1.2 Positioning 12 5.1.3 Market Penetration and Coverage 12 5.1.4 Expected Sales 15 5.1.5 Profit
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Cunningham1 (1986) identified five strategies used by firms for entry into new foreign markets: i) Technical innovation strategy - perceived and demonstrable superior products ii) Product adaptation strategy - modifications to existing products iii) Availability and security strategy - overcome transport risks by countering perceived risks iv) Low price strategy - penetration price and‚ v) Total adaptation and conformity strategy - foreign producer gives a straight copy. In marketing products
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Local Literature Crab shells polvoron By Dr. Dolores DG. Fernandez Chief SRS‚ PCAMRD Crabs are relished for their taste and texture. Low in fat and high in protein‚ crabs are excellent sources of minerals. The crab’s body is covered with a chitinous shell or carapace. This crab cover is simply thrown away. Professor Viden V. Elpos of the Northern Iloilo Polytechnic State College in Concepcion‚ Iloilo conducted a study on the acceptability of polvoron made from the carapace of different crab
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COMMERCE the exchange or buying and selling of commodities; the exchange of merchandise‚ on a large scale‚ between different places or communities; extended trade or traffic. ELECTRONIC COMMERCE - Electronic commerce (e-commerce) or electronic business (e-business) is a general term for any type of business‚ or commercial transaction that involves the transfer of information across the Internet. This covers a range of different types of business from consumer-based retail sites‚ like Amazon
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lessons: managing design in eleven global brands Design at Starbucks From its beginnings as a single coffee shop in Seattle 35 years ago‚ Starbucks is now a global brand which uses design to aid the delivery of a distinctive service experience to its customers. The Starbucks Global Creative team manages regularly changing design themes while working within a global brand. Overview Starbucks uses design It has developed a strategy that allows it to balance regularly changing design themes with a
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