Selling the Brand Inside Marketing to your employees is just as important as marketing to your customers. Internal marketing helps employees become educated on and connected to the products or services they are trying to sell. The lack of a connection between the employee and the brand can cause employees to undermine expectations set by advertising. On the other hand‚ when employees care about the brand‚ they tend to be more motivated to work harder with more loyalty. In “Selling the Brand Inside”
Premium Marketing
Question : “Human Resource (employees) is the most important asset of an organization.” Introduction Traditionally‚ human resource focused mainly on administrative functions and process personnel management. However‚ due to technology advancement‚ administrative tasks have reduced. The role of human resource has shifted and seems to be taking up more responsibility in company strategic planning and development. This theory has been supported in the work of Noe et al (2010‚ p.719) Durai (2010
Premium Human resource management Employment compensation Human resources
activities of enterprise (Schein). Training for the Rank and File employees primarily is intended to prove skills in order to be productive and efficient. Training likewise aims to provide the employees the knowledge required in performing the job such information regarding the organization its goal and program its relationship to other units in the company and the relationship between employees work to that of other employees provide the feeling of the confidence‚ camaradene ‚ease‚ and motivation
Premium Employment Training Skill
Assignment Topic: Employee Benefits and Services for Employees of Non- Governmental Establishments in Bangladesh: Provisions and Practices. Course Title: Labour Economics and Compensation Theory Course Code: HRM 370 Submitted to Dr. Md. MOAZZAM HUSAIN Professor Department of Management Studies University of Chittagong Prepared By
Premium Non-governmental organization Employee benefit Employment compensation
discusses the following statement‚ using references and examples to support your answer. “Human Resource (employees) is the most important asset of an organization. Throughout the years‚ the importance of employee have increasingly emphasized in organizations. With today’s workforce becoming increasingly diverse and organizations doing more to maximize the benefits of the differences in employees‚ Human Resource managers are evolving from the old school side-line player to the front-line fighters
Premium Human resources Labour economics Human resource management
discuss the advantages of family-friendly policies to business (Para 3). First‚ I want to talk about what family-friendly policies comprise. According to CovHK website‚ many companies have introduced family-friendly employment practice to support employees to get a balance between their work and family responsibilities. Family-friendly employment practice may include leave advantages‚ such as marriage leave‚ maternity leave‚ compassionate leave‚ special leave etc. Furthermore‚ it also provides flexible
Premium Employment compensation Family law Employment
globalization and the consequent competition made the business organizations to realize that the person with positive attitude on Human resource department have self commitment and motivation and are loyal to the organization. Organisations having employees with positive attitude towards Human resource department will increase the effectiveness and the functioning will be successful. For the successful functioning of my business organization‚ finance‚ machines‚ materials and manpower resources are
Premium Research Human resources Human resource management
Communication 3050 Employers who are restricting employees’ ability to connect with others though social networking sites. December 3‚ 2010 Social networking has exploded across the Internet in recent years. The sites allow individuals to present themselves and focus on social networking‚ meeting and connecting with others and can range from work-related contexts to friend-based and special interest networks (Delouise‚ 2009). With the growing popularity of social networking sites the past few
Premium Internet Twitter Social network aggregation
A NEED FOR A PARADIGM SHIFT IN HR FOR KNOWLEDGE WORKERS Ms.Jyotsna Bhatnagar ‚ Assistant Professor‚ HR/OB Institute for Integrated Learning in Management‚(IILM) 3-Lodhi Institutional Area‚ Lodhi Road‚ New Delhi-110003 India Phone:91-011-4631033 ext.240 Fax:91-011-4631033 Management & Labour Studies‚ Vol.28‚ No.3‚ August 2003. A NEED FOR A PARADIGM SHIFT IN HR FOR KNOWLEDGE WORKERS “There was a door to which I found no key There was a veil through which I might not see” Rubaiyat‚ Omar Khayyam
Premium Knowledge management Human resource management Management
A STUDY ON MOTIVATIONAL FACTORS INFLUENCING WORK PLACE BEHAVIOUR OF EMPLOYEES CHAPTERS CHAPTER. NO. NAME OF THE CHAPTER ABSTRACT ACKNOWLEDGEMENT LIST OF TABLES LIST OF FIGURES 1 INTRODUCTION 1.1 INDUSTRY PROFILE 1.2 COMPANY PROFILE 1.3 OBJECTIVE OF THE STUDY 1.4 NEED FOR THE STUDY 1.5 SCOPE OF STUDY 1.6 LIMITATIONS OF THE STUDY 2 REVIEW OF LITERATURE 2.1 Theoretical Review 2.2 Research Review 2.3 Research Hypothesis 3 RESEARCH METHODOLOGY
Premium Maslow's hierarchy of needs Motivation