Dana Wheeler‚ senior vice president of marketing for The Fashion Channel (TFC) must create a strategy which would help deal with the current marketing challenge. Wheeler’s major challenge is to choose an explicit target market in which her team can market towards in order to increase revenues for The Fashion Channel. The key Point’s of The Fashion Channel case include: 1. Build strong Target Market - In order for TFC to maintain and increase their advertising revenue model they must build
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Color Theory For Fashion Spatial Correlation (Assignment 3) Textile Print Design Made by: Angeline Lie Lecturer’s Name: Virginia Liu Killory Table Of Contents 1. Introduction 2. Print Design 1 3. Print Design 2 4. Print Design 3 5. Print Design 4 6. Print Design 5 7. Conclusion Introduction This book is about showing my understanding the following design disciplines‚ which consists of Spatial Correlation‚ Direction of Lines and categories of shape and how to
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Q: How can a Fashion Brand know what their customer’s tastes & lifestyles are going to be in the future? 1. In the far future: In the world we live today Fashion Brands can buy information’s about the upcoming trends. A well-known way of buying information is called “cool hunting” >> Companies that predict trends. Fashion Brands can buy the information for an expensive price. Advantages: Companies have travelled the world to go find the most innovative people. They have observed them closely
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In the year 2200 fashion will be more practical and versatile from today’s because scholars will create surprising inventions. Despite many electric elements on clothing‚ they will be tasteful and nice. To start with‚ our clothes won’t destroy because they made of durable unnatural fabric and plastic. We will wear modern clothes with electric gadgets. Children’s dresses will be colorful and will be equipment with small transmitters GPS for security. Everybody will have boots with stretchy springs
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| Pakistan Fashion Apparel Industry | Analysis of Pakistani Industry | | | | ------------------------------------------------- Submitted to: ------------------------------------------------- Ms. Mehwish Ghulam Ali ------------------------------------------------- Submitted By: ------------------------------------------------- Layla-Tul-Qadr ------------------------------------------------- Ali Qasim ------------------------------------------------- Saad Nasir Chandna
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sold at the store take only about two weeks. d. Brand equity which is valuable to consumers 2. Substitutes: MODERATE a. Buyer propensity to substitute is high with several competitors to choose from (H&M‚ Uniqlo‚ MANGO‚ and many other fast-fashion brands) b. Low buyer switching costs and easily substitutable where a customer can walk into its neighbouring store instead of Zara c. Zara has gained substantial customer loyalty which has more visits per year than its competitor‘s store d. Copying
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C. Dungo January 30‚ 2014 Fashion Trends: Hairstyle The people of today likes exploring things. They try to do everything to make an impact or a fashion statement. Although they lack knowledge about the end result they just charge it to experience . This research is done to give ideas and insights to people who likes to try new things to avoid mistakes and be able to know the end result before they make a fashion statement with their hair. A hairstyle
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ZARA: IT For Fast Fashion 1. Is Zara’s business model scalable ? No‚ Zara’s business model is not scalable Reasons: • • • • Though Zara is able to do well in a dynamic market‚ most of the sales of Zara come from Spain (46%) and from women’s segment (73.3%). Hence it becomes very difficult for Zara to scale it up to other countries and other segments. Zara follows decentralized model where store managers have lot a of power – It is very difficult to find such efficient people once we they scale
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_______________________________________________________________ Report Information from ProQuest 04 December 2013 07:54 Created by My Research account: IVANGALHISPO (Ivan Galhispo) _______________________________________________________________ 04 December 2013 ProQuest Table of contents 1. The temporary store: a new marketing tool for fashion brands.................................................................... 1 Bibliography.........................................
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Bibliography Ribeiro‚ A.‚ 1995. The Art of Dress: Fashion in England and France in 1750 to 1820. New Haven and London: Yale University Press. Tarrant‚ N.‚ 1994. The Development of Costume. London: Routledge Ribeiro‚ Aileen‚ 1983. A Visual History of Costume: The Eighteenth Century. London: B. T. Batsford Ltd. Cunnington‚ C. Willett‚ & Cunnington‚ P‚ 1972 Revised‚ A Handbook of English Costume in the 18th Century‚ Page 14‚ Northampton: John Dickens & Co. Ltd. Page 32 Kalinsky‚ N.‚ 1995
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