Executive Agency for Health and Consumers Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Final Report Part 1: Synthesis Report Prepared by Civic Consulting Subcontractors: TNS opinion – Euromonitor International 09.09.2011 Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Final Report Part 1: Synthesis Report Prepared by Civic Consulting
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AO4 Planning Customer Service Standards Planning customer service standards is important for both the company and the customer as it ensures that the service received is consistent throughout the company. It is important to show consistency throughout the company as it ensures that everybody knows the standard of the service to be given and prevents poor customer service from being carried out which can affect the company. Another reason why it is important to set customer service standards is
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perfect taste. Our overall experience was ranked at 9 out of 10 score. Would return again! The enticing elixir was such an intoxicant that I became feint from giddiness As a mystery shopper I’ll be able to perform all kinds of service oriented businesses which can enhance a company’s customer loyalty. As a mystery shopper I will ensure that I meet all clients’ specifications‚ notice details and report them accurately. I will write objectively and concisely returning all calls and e-mails promptly
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do better. Our research involved the airport experiences on the ground to include‚ check-in‚ boarding‚ arrival‚ baggage and staff friendliness and efficiency. Our research was carried out at KCI using a team of mystery shoppers who posed as travelers. Our mystery shopper team needed to find out what problems customers have with the airlines‚ how the problems are addressed and rate the general airline traveler experience at the airport. The results we found were mainly related to the sequence
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company it will be hard to monitor the customer service in all the stores‚ but an easy and efficient way of doing this is to use mystery shoppers. This is basically when a researcher is paid to act as a normal customer and just shop around the store‚ looking for any improvements and commenting on what is good. The employers working at the store do not know who the mystery shopper is so results are accurate. This type of monitoring is done in every store of Tesco’s‚ and is a good way to get feedback on
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BSBCUS501C Manage quality customer service Presented to: Darren Creed Assessment 3 Name: Jacinta Butterworth Date: 20 March 2015 Procedure: 1. Develop a set of Key Performance Indicators for your Innovative Widgets customer service representatives. KPIs should address all the areas of customer and business requirements identified 2. Develop a plan or procedure for monitoring team members’ performance again KPIs 3. Develop a questionnaire to collect customer feedback related to KPIs and/or designed
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The Human Rights and Ethical Dilemmas Facing Marketing Research in an Ever Expanding Business Market What is ethical and unethical when it comes to information gathering on a group of people or an individual? This is a question that has been debated and pondered over for many years. As social mediums‚ technology‚ and social and economic statuses change at rates that have never been seen on this type of global scale in human history it can be hard to tell. I will delve into situations and dilemmas
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marketing intelligence. In order to measure the quality of production‚ the way the employees are behaving with customers‚ quality of facilities being provided; retailers and service providers send mystery shoppers. Firms can also assess the quality of customer experience with the shops with the use of mystery shoppers. (3) Network Externally: Every firm must keep a tab on its competitors. Competitive intelligence describes the broader discipline of researching‚ analyzing and formulating data and information
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Explain why you have chosen this retail store 7 Explain about your scenario as a mystery shopper and what you did at the outlet 8 Describe the retail store’s customer service with your knowledge of Pet Peeves and 14 factors of company culture. 10 Suggest some solutions to improve the retail store’s customer service 14 Conclusion 15 Executive Summary Acting as a “mystery shopper“ we have evaluated one of the McDonalds’ retail shops. We have chosen a McDonalds retail
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Assisting the Customer (P1‚ P2‚ M1) Organisation | Size | Type | Main method of customer interface | Virgin Atlantic | Large | Private and integrated | Online and over the phone | Merlin Entertainments | Large | Private | Face to face | Thomas cook | Large | Private and integrated | Face to face and over the phone and online | Marwell Zoo | Medium | Independent | Over the phone | Aspersion Guest House Surrey | Small | Independent | Face to face | Anis Louise Guest
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