Natureview Farm Case – Executive Summary Objectives 1. Grow Natureview’s revenue to $20M by calendar year end 2001. 2. Position Natureview for acquisition and / or find a new investor. Our Solution With opportunities such as the one presented in the Natureview Farm case‚ executives and corporate leaders have a tendency to focus exclusively on the stated revenue objective. We believe that doing so is short sighted and will not best position Natureview for acquisition or additional
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Natureview Farm Case Study Report Background Natureview Farm‚ a Vermont-based organic yogurt manufacturer with annual revenues of 13 mln. USD and 24% of market share‚ is a major brand in the natural foods channel. Company’s leadership in this channel was achieved through its emphasis on natural ingredients‚ strong reputation for quality and great taste‚ creative marketing techniques and established relationships with leading natural foods retailers. Company now faces financial pressure to grow
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AIC Netbooks: Optimizing Product Assembly Diyora Hitesh V Regd No. PA1110 Abstract AIC Systems is a producer of printed circuit boards‚ focusing on motherboards and graphics cards for the personal computer industry. The company is involved in Original design manufacturer and so the company took an active role in innovating and designing each new generation of components. The firm decides to diversify its portfolio to include consumer electronics
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Natureview case wrap -up At the core of the case is the question of whether Natureview should stay loyal to its current channel partners and accept the risk that the company might be limiting its long-term revenue potential. Alternatively‚ should Natureview enter a new channel that offers greater dollar revenue and profit potential‚ thus potentially alienating its current partners who helped get them where they are today‚ while stretching the organization beyond its current capabilities? In this
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Background Natureview Farm manufactures organic yogurt which it sells through natural food stores. Able to achieve steady profitability with the aid of strict financial controls and a VC capital infusion in the late nineties‚ the company now needs to grow revenues from $13M to $20M (54%) in less than two years to better position itself for alternative funding or possible acquisition. To solve this dilemma‚ senior management has narrowed their possible actions to three distinct options. Problem
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Memorandum TO: Barry Landers‚ CEO FROM: Marlena McWilliams & Randolph Scrapper DATE: February 21‚ 2000 SUBJECT: Natureview Farm Key Issues or Problems Natureview is a natural organic Brand Name for yogurt. Since its inception it has relied on its uniqueness of taste‚ texture‚ long shelf life‚ and low cost marketing to grow to a 13 million dollar company. Currently it sells yogurt products only in the natural/organic food channels like Whole foods and Wild Oats‚ which in 1999 controlled
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Current Situation Natureview Farms needs to grow revenue from $13 million to $20 million before the end of 2001‚ which is 22 months away. The company must reach this goal to attract new capital investments after the venture capital firm cashes out its investment. While revenue growth is the
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Natureview Farm Case Analysis – 5 November 2013 Natureview Farm is the leading manufacturer of refrigerated cup yogurt in the natural foods channel. From its founding in 1989 through 1999‚ Natureview grew its revenues from less than $100‚000 to over $13M by selling only 8oz and 32oz yogurt cups. However‚ in 1997‚ in order to fund strategic investments‚ Natureview received an equity infusion from a venture capital firm‚ which needs to cash out of its investment‚ forcing Natureview to either
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HOW DO THE THREE OPTIONS COMPARE FINANCIALLY? YEARLY REVENUE‚ GROSS MARGIN‚ REQUIRED INVESTMENT AND PROFIT POTENTIAL. WHAT ARE THE STRATEGIC ADVANTAGES AND RISKS OF EACH OPTION? CHANNEL MANAGEMENT‚ CONFLICT ISSUES INVOLVED. The Problem Natureviews main problem is that they have to make strategic marketing decisions to grow revenues to $20‚000‚000 from their current $13‚000‚000 before the end of the 2001fiscal year. Channel Analyses Supermarket channel offers more potential for sales and revenue
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Natureview Farm Case Eric Ice Mktg 600 Nov 10th‚ 2013 Background Analysis Founded in 1989‚ Natureview Farm manufacturers and markets refrigerated cup yogurt under the Natureview Farm brand name. It just over 10 years‚ the company’s revenues have growth from $100‚000 in 1989 to over $13 million in 1999. In 1989‚ they entered the market with two 8oz flavors – vanilla and plain. Based on early success‚ they continued to launch new 8oz flavors with fruit on the bottom and by the year 2000
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