The impact of perceived CSR initiatives on consumer’s buying behaviour: An empirical study Abu Bashar‚ Assistant Professor‚ Institute of Management Studies‚ Dehradun. ABSTRACT Although research into CSR and consumer behavior is still relatively young‚ there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that‚ in pursuing their business endeavors‚ companies now have to show more responsibility towards society and the environment
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Case Study Proposal| CSR- A Revolutionary Turning Point or Just a Fad for Engro Corporation.| Submitted to: Ms. Nyla Ansari20th November‚ 2012| CSR- A revolutionary turning point or just a fad for Engro Corporation. Reason for choosing this topic: In recent decades the notion of Corporate Social Responsibility (CSR) has evolved to be a strong strategy for businesses to survive in a brutal market environment. In a world where market’s shift and consumers’ preferences become more erratic
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Nike Air Nike Air was the first technology Nike put into their shoes. It was a different way to have cushioning in a shoe. It has been put into a lot of the Nike shoes since. It was said it would make you jump higher and run faster. Its been over 20 years since its creation and its still going strong. (Sneakerhead) Nike Max Air/ Air Max Nike Air Max or Max Air provedes maximum cushion. The air pocket in the heel was now used for the mid and front of the foot. The air max 360s have air
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Introduction During the 1990’s baseball was facing some of the most monumental challenges ever “The realignment issue and its impact on the Chicago Cubs were still in litigation. National television revenues‚ which had been growing by leaps and bounds‚ were poised to take a severe dip (as it turned out the next year‚ by more than 50 percent). Attendance at games fell by 1.6 percent in 1992‚ with eighteen of the twenty-eight teams experiencing drops. A 1992 Gallup survey showed that MLB now lagged
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Analysis of CSR in a case of "Gazprom" 3.1. A Brief presentation of the company and Russian CSR concept The trend of taking into consideration the elements of CSR in Russia could be compared with the Soviet times‚ when all the companies tried to establish only the CSR programs in a social and cultural environment. The Russian companies see CSR programs focusing only on the group of stakeholders and especially on internal environment-on the workers and mostly all the companies follow as
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1. Do you think that the Interface approach is an example of how a company can successfully apply the CSR filter? Why or why not? 2. Could this approach be applied in the company or organization in which you work‚ have worked‚ or study? Why or why not? 1)I think after reading all the articles and chapters till now‚ this is the first time when i have truly felt CSR could actually be possible and make a difference from an Internal Stakeholder point of view. Profitability is seen to be the number
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social responsibility (CSR) within organizations. CSR is an emergent discourse within organizational research and praxis. It has parallels to sustainable development‚ environmental protection‚ social equity and economic growth. Although some organizations consider CSR to be a peripheral and sector speci c issue‚ it is becoming increasingly mainstream‚ supported by government legislation. Key questions arising are‚ is there a con ict between pro t earning and CSR? How can CSR be implemented without
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corporate social responsibility (CSR) by examining six sets of factors conventionally considered as promoting outcomes consistent with core principles of social responsibility: intra-organizational factors‚ competitive dynamics‚ institutional investors‚ end-consumers‚ government regulators and non-governmental organizations. Each factor is addressed conceptually‚ empirically‚ and with respect to its likely future significance in promoting outcomes consistent with CSR. Our overall conclusions are not
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Have you ever studied abroad? Study abroad has been a dream for students all over the world. In most countries‚ students travel to different places seeking a good university for a better education. Despite the struggling that students confront‚ they value the great benefits that study abroad has. However‚ Coping with expenses might be a main obstacle for many students‚ whereas other reasons‚ like adapting to a new life and breaking the language barrier make that dream more difficult to achieve
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The common factor between them all the critics comes down to how you can rewrite the definition of CSR as one that makes it easiest for you to dismiss it. So‚ for instance‚ some people argue that an approach to corporate social responsibility that achieves business benefits is nothing of that sort - THAT’s just good business. So CSR must be only those things that are of no direct benefit to the business - ie. philanthropy. Cue the arguments about how CEOs should not be giving shareholders money away
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