CASE STUDY: RED BULL Abhinav Vashistha 3062‚ TY-B 1. How will you characterize Red Bulls overall global marketing strategy (global‚ glocal or local)? * Red Bull’s overall global marketing strategy is kind of glocal because on the Global level‚ Red Bull distinguishes itself from a lot of the beverage market by only offering their product in one size‚ 8.3 ounce or 250ml cans‚ which is smaller than typical soft drink. The cans are small‚ sleek vessels with distinctive printing
Premium Marketing Soft drink Caffeine
interact to achieve their goal and gain profit from the effective way. Descriptive Data Descriptive Data * Demographic * Lifestyle * psychographic Descriptive Data refer to the customer itself which can be an individual such as students‚ a household and so on. In this descriptive data included the demographic‚ lifestyle and psychographic data because all of these three types describe about the customer itself. This is very important so that organization know their customers because
Premium Customer relationship management Marketing Customer service
areas of international expansion‚ covering broad categories of people that express a joyful way of life‚ vibrant attitude‚ with colourful and bold tendencies towards life‚ including high-earners‚ professionals‚ but also people with low income. Psychographic segmentation is the process of dividing the market based on
Premium Marketing
The demographical aspect of action moviegoers are mainly in the age rang of 18 – 34. The gender of action fans consists in a larger percentage of male. The female percentage grows each year. Another demographical aspect is that most college graduates are moviegoers. The demographics are of larger families. Most moviegoers consist of professional or managerial positions for employment. Another demographical aspect is that avid moviegoers are more social awareness. The geographical area consists
Premium Film United States Marketing
ACI Limited Committed To Excellence A A Business Outline Report Prepared By Habib Ghazi (ID 10304117) Moinuddin Shourav (ID 10304060) Tanjila Tabassum (ID 09205002) Taukeer Ahmed (ID 10304085) Wasif Akib (ID 10304021) Summer 2010 Prepared For Ms. Sharmin Shabnam Rahman Instructor BRAC Business School (BBS) BRAC University Dated: 29th July‚ 2010 29th July‚ 2010 Ms. Sharmin Shabnam Rahman Instructor BRAC Business School (BBS) BRAC University Dear Madam‚ Subject:
Premium Management Limited company
the Airline Industry¡¨ (Segmentation‚ Targeting and Positioning) EXECUTIVE SUMMARY Airline industry has 4 sectors identified: Full-service‚ Budget‚ Limited-service‚ Premium-service Segmentation and Targeting: Psychographic‚ Behavioral‚ Geographic and Demographic Positioning: Value proposition matrix (more for more‚ less for less‚ etc.) Conclusion and Recommendations: « SIA in marginal value proposition position‚ needs to boost promotions and sales pitch
Premium Airline Low-cost carrier Southwest Airlines
Men’s Grooming - France Euromonitor International : Country Sector Briefing June 2010 Men’s Grooming France List of Contents and Tables Headlines ................................................................................................................................................................. 1 Trends ...................................................................................................................................................................... 1
Premium Procter & Gamble
and beauty sector. Dove Competed in all categories like cleansing bars‚ body washes‚ hand washes‚ face care‚ hair care‚ deodorants‚ anti-perspirants‚ and body lotion.Their competitor are P&G (Procter and Gamble’s) ivory‚ KAO’s Jergens‚ Beiersdorf’s Nivea. The first Dove Product “Beauty Bar” was launched in 1957 with campaign“ Dove Soap doesn’t dry your skin because it’s one-quarter cleansing cream”. Dove positioning their product to functionality superiority product. It’s can no longer be accepted
Premium Brand management Brand Positioning
Wholesale‚ and Licensing as well as the company competes the high end brands like LV‚ Coach and Burberry. In my assignment‚ I will start defining the target customers for MK by looking at four major variables: 1- Geographic. 2- Demographic. 3- Psychographics. 4- Behaviouristics. First of all is a geographic variable. A target markets or customers for MK usually live in developed countries such as North America‚ Europe‚ and Japan as well MK has entered in certain geographic area to sell and distribute
Premium Canada Urban area
well. Economic segmentation considers the income level of the target market. As a matter of fact I won’t describe the economic segmentation of Colgate Palmolive products because the prices depend on each country and their level of incomes. Psychographic and behavioral segmentation focuses on groups of people who have similar buying behaviors‚ believes‚ styles‚ attitudes‚ personality‚ religion and the opportunity to purchase or use and their fidelity to the brand rate. COLGATE For every company
Premium Toothpaste Colgate-Palmolive Marketing