NIVEA: SOFTENING AND STANDARDIZING GLOBAL MARKETS Just as healthy skin requires the proper pH balance to flourish‚ a strong global brand must find the right balance between marketing efforts that build consistency in overall worldwide positioning and the need to appeal to specific geographic and cultural markets. Beiersdorf (BDF)‚ the German manufacturer of Nivea skin care products‚ seems to have mastered that balancing act with all the skill of an Olympic gymnast. Introduced in 1912‚ Nivea Creme
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A STUDY ON THE MARKETING AND ADVERTISING ASPECTS OF NIVEA ________________________________________ HISTORY OF NIVEA. Professor Paul Dr. Oscar 1911 was the year NIVEA CRÈME was born. In fact‚ NIVEA CRÈME required the work of three resourceful men: Dr. Oscar‚ Dr. Isaac and Prof. Paul‚ not just one for its development. Dr. Oscar had acquired Beiersdorf in Hamburg from its founder Carl Beiersdorf in 1890. After
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D03342926 Consumer Behavior Week 7- Course Project “Nivea Active 3” Market Analysis As one of the leading international skin care companies we are close to consumers‚ offering them compelling‚ innovative products. With more than 125 years of experience in skin care and one of the world’s most modern research centers‚ Beiersdorf stands for innovative and high-quality cosmetic products. Our brands are trusted universally - from NIVEA‚ one of the world’s largest skin care brands (1). The company
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Psychographic Segmentation -Income and occupation We have set target for customer that from their income and work as employees in the Kuching. Most of people that live in Kuching city having the high- income because work in big city and also the employees sometimes running out time to go work just buying the fast food. Hashi burger is currently new sale for Malaysian‚ people may be want to try the product to know how the taste of the burger. The camel milk also be targeted because
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health clubs members in terms of psychographic segmentation such as lifestyles which are broken down into Activities‚ Interest and Opinion statement as well as the behavioral segmentation such as usage rates and finally to gain a better understanding about the Indonesian’s health club industry. Methodology In this particular study‚ 300 respondents were given a questionnaire to find out the orientation and motivation of health clubs members in terms of psychographic segmentation such as lifestyles
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I visited Woolworth s and the and I picked up Nivea‚ Dove‚ Brut and Rowena for deodorants. The prices were $4.59‚ $3.99‚ $4.30 and $3.78 They are similar products in comparison and the prices are very close to each other. I did a marketing research and the strategies are similar as follows I researched the companies and the way they target their market they do primary and secondary research Secondary research In the deodorant category‚ companies used many secondary research sources to discover
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famous Nivea cream. Nivea Cream was the first true cosmetic moisturiser to be released upon the market‚ and is still Nivea’s signature product. Since then‚ the company has grown to be one of the largest skin care brands throughout the world‚ selling a range of products in over 150 countries. However‚ to meet the ever evolving customer needs and to further penetrate into the personal care and cosmetics market; Nivea extended its product range to include: body moisturisers ‚ sun care‚ Nivea for men
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Introduction Nivea is a well-known brand within skin care and body care. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf‚ founded in 1882‚ has grown to be a global company specializing in skin and beauty care. Nivea brand represent very high quality beauty care and skin product. Nivea products close to its customers‚ regardless of where they live. They know what customer need and coming up with new products. The numbers of consumers are becoming increasingly interested
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NIVEA Case Study Questions 1. Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN. They prepared the aims and objectives as part of their marketing plan. A company should always look at what they want to achieve with the specific product and that is what NIVEA FOR MEN did. Their objective was to “increase its share of the UK male skincare market”. 2. Explain why NIVEA used football sponsorship to help increase its sales of NIVEA
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Developing a Marketing Plan NIVEA FOR MEN Q-1 Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch NIVEA for men. First of all NIVEA analysis the market. Before re-launching the product they shoul know about their brand position and their position in market. NIVEA for men needs to know what its male customers wants. And they should know who are their competitors present in the market. Secondly they find the needs of the consumer. This focus on product
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