TABLE OF CONTENTS ABSTRACT 2 INTRODUCTION 2 MISSION STATEMENT 3 VISSION 3 ABOUT Pepsi 3 CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4 5C ANALYSIS 5 6P’S OF A BUSINESS 8 CREATIVE STRATEGY OF Pepsi 13 DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service‚ the target market‚ and the competition. Pricing your product is an important step
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effective measures to deliver and communicate the chosen position to target consumers. Marketing mix efforts should be synchronized to back the positioning strategy. If the company wants to build a position on better quality and service‚ it must first take necessary action to deliver that position. Tactical details of the positioning strategy must be worked out to guide the designing of marketing mix-product‚ price‚ place and promotion. A company that chooses a “high-quality position” must produce
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SERVICES MARKETING MIX I am study of the 7 p’s of KOTAK MAHINDRA BANK in related to marketing research. I also study in details 3 p’s of service marketing like people‚ process‚ & physical evidence etc. 1) People 2) Process 3) Physical evidence 4) Product 5) Price 6) Place 7) Promotion 1) PEOPLE: - In the people in the service mix in service organization are people assented organization and
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Marketing Mix As an established company‚ JCB have a strong marketing mix that has helped topromote them to where they are today. JCBs marketing mix is made from acombination of a good range of quality products‚ fair pricing‚ good promotion andvast product placement; each area comprising of one or more sub-elements‚ thatmay overlap into another section of the mix. Product - Quality To see JCBs ability in producing good quality products‚ clients need only look at their history and achievements
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· What is the most important customer benefit stressed on this site? The site stresses discounts and savings on their products‚ implying that shopping with Amazon will help customers get the best value for their money. · How does the company try to create a relationship with its customers? What evidence of enhanced customer value do you see? Based on what you see‚ rate their success on a scale of 1 - 5. The company’s website saves customer preferences and past purchase categories and interests
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In this task the writer is to make a report explaining the ways in which sales techniques and customer service have developed in a retail organisation. The chosen business is Audi which there the Customers demands a high quality service which means before sale of the car‚ the actual process in the sale‚ and after sale service this helps the company retain their client. In this report you’ll see the writer has use some underpinning theories such as the Servqual Model‚ and Loyalty Ladder. Audi
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Table of Contents Executive summary 1 Company objective 2 Market Overview 2 Market category 2 Market size 3 Market Potential 3 Market Structure 4 Trends 4 Demographic 4 Culture 4 Economic 4 Natural 5 Technological 5 Social 5 Political 6 Competitor 6 Factors influence on consumer behaviour 6 Segmentation 7 Internal analysis 8 Product 8 Price 9 Promotion 9 Place 10 SWOT Analysis 10 Strength 10
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Promotional mix It is helpful to define the five main elements of the promotional mix before considering their strengths and limitations. Advertising Advertising is any paid form of non-personal communication of ideas or products in the "prime media": i.e. television‚ newspapers‚ magazines‚ billboard posters‚ radio‚ cinema etc. Advertising is intended to persuade and to inform. The two basic aspects of advertising are the message (what you want your communication to say) and the medium (how you
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PRODUCTS AND SERVICES I – Introduction I have been offered a short period placement in the National Maritime Museum. As part of my team projects in the Marketing Department‚ I have to produce a brief report to describe the marketing mix of the organisation in order to examine different aspects of marketing. The National Maritime Museum located in the heart of Greenwich where is home to historically buildings and most important national collections. It is the museum itself and also
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SIGN UP SIGN IN RESEARCH DOCUMENTS BOOK NOTES AP NOTES StudyMode - Premium and Free Essays‚ Term Papers & Book Notes Strategies Of Big Bazaar Essays and Term Papers Search Advanced Search Documents 1 - 20 of 1000 Organisation Structure of Big Bazar logistics. In 2008‚ Big Bazaar opened its 100th store‚ marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata‚ Hyderabad and Bangalore. The group’s speciality retail formats
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