MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This concept is the
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A Discussion and Critical Evaluation on How Person-centred Theorists View Concepts of the Self Introduction As children grow they start to learn about themselves through their relationships with others and psychologists have evidenced how their ideas of themselves are significantly influenced by other people’s ideas and reactions to them. Dowling (2008) suggests that a child’s level of confidence is affected by their early experiences‚ successes and failures and it is recognised that a child’s
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professional discipline has a responsibility to identify concepts that provide a general description of the discipline. It is these concepts that comprise the profession’s metaparadigm (Fawcett‚ 1984). Much of the philosophy and theory of nursing stems from the work of Florence Nightingale. The diaries‚ letters‚ and books that she left behind containing her statements and beliefs have been fundamental to the development of the concepts comprising the nursing metaparadigm (Selanders‚ 2010). Fawcett’s (1984)
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Marketing Concepts MAR110 Study Period 4‚ 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept‚ which refers to the second half of the statement “ .....What’s all this about the marketing concept”
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pharmacy304: Transcultural nursing: its importance in nursing practice Transcultural nursing: its importance in nursing practice Maier-Lorentz MM. Reference: Maier-Lorentz MM. Transcultural nursing: its importance in nursing practice. 2008 [updated Spring; cited 2010 May 01]; 2009/01/29:[37-43]. Available from: http://www.ncbi.nlm.nih.gov/pubmed/19172978. Transcultural nursing is a vital part of healthcare in the present day. The forever increasing multicultural populace in the United States
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Accounting Principles‚ Concepts and Conventions Accounting principles are guidelines & standards‚ which have been accepted by the accounting profession in preparation and presentation of accounts of the business. It is approved and normally accepted by the government bodies &controlling authorities. Accounting principles are uniform in order to understand in the same sense by those using it. Also they are not rigid (i.e. inflexible) like principle of gravity but they are flexible.
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Business Entity Concept Money Measurement Concept Going concern concept Accrual basis concept Consistency Concept Materiality and aggregation concept Concept on Prudence Matching Principle Dual Aspect Relevance Concept Introduction Financial accounting has a number of conservative laws which have been considered over the years and all the possible identifiable rules are: Business Entity Concept‚ Money Measurement Concept‚ Going concern Concept‚ Accrual basis of accounting concept‚ Consistency
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Application of Theory in Nursing Process Introduction * Theories are a set of interrelated concepts that give a systematic view of a phenomenon (an observable fact or event) that is explanatory & predictive in nature. * Theories are composed of concepts‚ definitions‚ models‚ propositions & are based on assumptions. * They are derived through two principal methods; deductive reasoning and inductive reasoning. Objectives * to assess the patient condition by the various methods
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The Banking Concept of Education: Paulo Freire states “knowledge is a gift bestowed by those who consider themselves knowledgeable upon those whom they consider to know nothing” (139). He claims that in The Banking Concept of Education‚ the teachers treat the students as a bank in which they deposit information into them and the students never really get to think critically about the information they are learning. This method was widely used during the first twelve years of my formal education
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growth of adolescent’s development. The concept ‘Mature’ emotional behaviour of any level is that which reflects the fruits of normal emotional development. A person who is able to keep his emotions under control‚ which is able to break delay and to suffer without self pity‚ might still be emotionally stunned and childish. According to Walter et.al. (1976) emotional maturity is
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