Marketing Report May 2013 Claire Della Marta Identify Marketing Opportunities ------------------------------------------------- Table of Contents Introduction Background SWOT Analysis Strengths Weaknesses Opportunities Threats BCG & GE Model BCG Model & Analysis GE Model & Analysis S.M.A.R.T Specific Measurable Achievable Time Frame Strategies & Tactics Strategy 1 Tactic 1 Tactic 2 Tactic 3 Strategy 2 Tactic 1
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Bibliography: DUNNING‚ J.‚ ed.‚ 2003. Making Globalization Good. New York: Oxford University Press. IMF Staff‚ 2002. Globalization: Threat or Opportunity? [Online]. IMF: IMF Staff. Available at: http://www.imf.org/external/np/exr/ib/2000/041200.htm [Accessed 30 July 2005]. STEGER‚ M. B.‚ 2003. GLOBALIZATION: Very Short Introduction. New York: Oxford University Press
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KFC FRANCHISE OPPORTUNITY I. Initial Start up Costs and Franchise Fees (USA‚ Some financial rquirements vary from country to country) Total Investment: $1‚200‚000-$1‚800‚000 Initial Franchise Fee: $25‚000 Royalty Fee: 4%/ year Advertising Fee: N/A Term of Agreement: 20 years Renewal Fee: $4.9K Owned By: Yum! Brands Required to purchase multiple units/ master licenses KFC‚ Pizza Hut‚ Taco Bell‚ A&W Restaurants Multibranding encouraged when feasible Financing: Third Party Financing
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A candle (C25H52) is a solid block of wax with an embedded wick‚ which is lit to provide light‚ and sometimes heat‚ and historically as a method of keeping time. Candles have appeared as a source of fine and ultrafine particles in indoor air (e.g. Hussein et al. 2006). Fine et al. (1999)‚ found high Organic Carbon (OC) emissions connected to the extinction of the candle and high EC concentrations when the flame was burning unsteady. In the mid 1800s there were two major developments in the
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The U.S has not made significant progress on our ideal of opportunity even though it has claimed to follow------. An example of the lack of opportunity in the U.S. can be seen during the time period of the Vietnam War which was from November 1‚ 1955‚ to April 30‚ 1975. The Vietnam war was a protracted conflict between the communist government of North Vietnam and the anti-communist government of South Vietnam‚ the communist government created a militia known as the Viet Cong against the government
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| |T Two | | | | | |Equal Opportunity |2 | | |And |
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Type of illness and category A psychopath is a psychotic mental illness. Someone who is suffering from this mental illness has a reduced or is lacking empathy towards others. They are usually seen as very anti-social. It is a personality disorder which can be defined as “patterns of behaviour‚ mood‚ social interaction‚ and impulsiveness that cause distress to one experiencing them‚ as well as to other people in their lives.” (Personality Disorders) It can effect a persons daily life as they may
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Should Putonghua Be Used to Teach Chinese? The Chinese level of Hong Kong students is declining. The supporters said that using Putonghua as a medium to teach Chinese can greatly improve student’s Chinese proficiency. However‚ the opponents claimed that using Putonghua to teach Chinese will hinder student’s learning effect instead of improving their Chinese level. Putonghua should not be used to teach Chinese because it creates difficulties to local students in learning. Obstacles exists in teachers
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Porter’s Five Forces Analysis 1. Threat of Substitute Products (LOW) The possibility threat of substitutes is moderately low; since there are few substitutes from other industries (if any); and most of them are seemed to be obsolete or have on foot out of the door‚ e.g. digit camera in the place of film camera and fax machines in place of overnight mail delivery. Consider that Sony has built a good reputation and strong customer loyalty‚ it effectively position the company’s products against product
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Opportunity First of all ‚ Cadbury should increase in market potential of developing counties. Especially expand into the emerging markets of Nigeria ‚China and Russia‚ based on their growing populations‚ increasing consumer wealth and increasing demand for confectionery products. So that It would be a potential market for Cadbury. Moreover ‚ based on their strong brand name ‚ Cadbury can try doing different types of businesses like innovatively doing Co-Brand Marketing with other brand industries
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