Fusion ProGlide Power” Razor in Sri Lanka 1. Executive Summary Gillete is the dominant market leader in system razors and cartridges in the local as well as the global market‚ where it has become a household name in the men’s grooming category‚ throughout the world. Its new shaving system namely Gillette Fusion ProGlide Power Razor has been greatly successful in a global context‚ and this is planned to be launched in Sri Lanka from November 2012. It is a 5 blade power razor with a precision trimmer
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important not to loose focus‚ “few world leading products” and continue the market capitalization growth obtained in the last 12 years (from $ 3 billion to $ 66.1 billion this means 22 times). 2. Current Market Situation Mach 3 and blades and razors In April 1998‚ Gillette unveiled a revolutionary advance in shaving: the Mach 3. Gillette had spent 15 years and 750 MM developing the Mach 3. It was the company´s biggest and most important new product since Sensor. The company hoped Mach 3 had
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with up to three blades. BiC intends to introduce this new four-blade shaver configuration at a premium price point in the disposable market. Since this configuration is the first of its kind‚ careful consideration has been given by BiC for the positioning of this shaver. Two options remain attractive and are under consideration. The first option for BiC is to offer the new shaver as a mainstream product at a lower price (in the premium category) to maximize unit volume and revenues. The second option
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[2007] Group 6 Section B Gillette India Ltd MAK – II Project Abhishek Anand Abhishek Tiwari Nishit Jalan N P Easwaran Venkata Bhargava Talasila Wasi Rizvi Sec B Group 6 IIM Indore IIM Indore Group 6 Section B 1. EXECUTIVE SUMMARY 2. INTRODUCTION OF PROJECT 3. HISTORY OF GILLETTE 3.1. FOUNDATION OF GILLETTE INDIA 3.2. GILLETTE’S STRATEGY IN INDIA 3.3. SALES 3.4. STRUCTURE 3.5. PRODUCT DETAILS 4. ANALYSIS OF GILLETTE 4.1. FINANCIAL ANALYSIS 4.2. VISION AND FUTURE GROWTH 4.3. EXTERNAL
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There are several general ways to differentiate sex-typed products: these strategies are called product gender positioning strategies. Male Sex Roles The traditional view of the male was a tough‚ aggressive‚ muscular man who enjoys “manly” sports and activities. But this role is evolving: 1. Many men are now shown as more sensitive 2. More free in clothing choices or raising children 3. Also rebelling against being shown as sex objects. 4. And more and more showing strong
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and/or energy beverage market‚ what must PDB do in regard to Crescent’s pending launch? 3 2. What factors should influence the positioning of Crescent? (textbook chapter 7-8-9) 9 2.1 Crescent pure as Sports Drink 9 3. How is the market segmented? At what segment should Crescent be targeted? Fout! Bladwijzer niet gedefinieerd. 4. What are the pros and cons of positioning Crescent as an energy drink‚ a sports drink‚ or a healthy organic beverage? Fout! Bladwijzer niet gedefinieerd. 5. Position Crescent
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extension. They have positioned it as a high quality shaving gel and differentiated the product from men’s products‚ in order to offer a unique product for women. Soft and Silky Shaving Gel is premium priced‚ which is widely accepted due to its positioning as a high quality shaving product. The Packaging and Test Market Decision: The recommendation to change the packaging was based on four developments. The developments are: a plateau in unit sales volume for Soft and Silky Shaving Gel‚ the growth
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Target markets 8 3.3. Positioning 8 3.4. Marketing mix 9 3.4.1. Product 9 3.4.2. Place 9 3.4.3. Promotion 11 4. Gillette Indonesia: case questions 13 Executive summary The Gillette Company has effectively entered the razor blade market in the main parts of Indonesia. Even though there is still a lot of potential for growth‚ it faces stiff competition‚ as well as a looming leftover portion of the untapped Indonesian market. Analysing the Indonesian razor blade market‚ boosting
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MARKETING PROJECT COMPANY: P&G TABLE OF CONTENTS 1. INTRODUCTION 2. SWOT ANALYSIS 3. PEST ANALYSIS 4. P&G PRODUCT PORTFOLIO 5. EVALUATION OF TARGET SEGMENT 6. EVALUATION OF POSITIONING Introduction Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company which has it’s headquarters in downtown Cincinnati‚ Ohio‚ United States. This firm was founded by William Procter‚ a candle - maker and James
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promotion council (EEPC) Testify to the superior quality of Laser range of shaving products. Laser products has enhanced the shaving experience for millions of men with its category that includes flat blades‚ regular disposables‚ Rubberized long handle razors Triple blade systems and Disposables. The Laser Range is in keeping with the latest trends in shaving and grooming products. Laser has its worldwide operation such as London‚ Dubai‚ Europe‚ Middle East‚ USA‚ Canada‚ North America‚ Australia‚ and
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