A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR
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Candidate no: 045751 ‘NEW YORK (AdAge.com) -- Pepsi ’s Refresh Project‚ a first-of-its-kind experiment in social media’ "You ’re not going to fix this with a new logo or can or graphics‚ or ad campaign‚" he said. "This requires a major‚ comprehensive approach to the category and a refocusing to optimally capture the value of the brand at every beverage occasion‚ rather than have the discourse be ... how much volume can we pump out into the marketplace‚" said Mr. Laboy‚ PepsiCo Executive interview
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INTRODUCTION: Beverage Industry Overview: The juice and beverage industry is one of the largest and most contributive industrial sectors in Pakistan. Currently there are about 170 units operating in Pakistan that produce water‚ syrups and squashes‚ because of which both upstream and downstream industries have grown and are flourishing. According to CBR‚ the beverage industry in Pakistan has grown significantly over time. Pakistan has become the 6th largest exporter of Food and Beverages
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Strategic Plan Part I David Cosme BUS475 April 23‚ 2013 Dr. James M. Wood Strategic Plan Part I Kudler Fine Foods is a local upscale specialty food store located in San Diego metropolitan region. This company is operating in three different locations for the last seven years at La Jolla‚ Del Mar‚ and Encinitas areas. Each store has 16‚000 square feet of retail space in shopping mall buildings. The stores are full with the best imported groceries‚ domestic groceries‚ different departments
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COMPANY X STRATEGIC HUMAN RESOURCE DEVELOPMENT PLAN A Proposal by Edwin C. Ebreo HR Development Consultant COMPANY X STRATEGIC HUMAN RESOURCE DEVELOPMENT PROGRAM EXECUTIVE SUMMARY A s Company X continue to grow‚ the need to establish a more mature HR Development Program that responds to the company’s need to succeed in an ever toughening market becomes apparent. HR Development Programs are important in keeping the workers aligned with the goals of the organization. A good Strategic HRD plan
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Strategic Analysis of PepsiCo | | Introduction Pepsi co is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores restaurants and from vending machines. The drink was first made in the 1890s by a pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16 1903.The has been many Pepsi variants
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Running head: STRATEGIC PLAN UPDATE – DRAFT II Individual Assignment: Strategic Plan Update-Draft II YOUR NAME STR/581 DATE NAME OF PROFESSOR Individual Assignment: Strategic Plan Update-Draft II Work Breakdown Structure Organizational Chart [pic] Work Breakdown Structure [pic] Project Name: Kudler Fine Foods Sales Growth Strategy Focus Area: Supply Chain Overhaul Budget Allowed: $220‚000 [pic] Prepared By |Document
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Business Week February 5‚ 2002 Pepsi versus Coke The rivalry of Coca-cola and Pepsi is extremely widespread. In order to remain competitive in a two-person race it is important to analyze the way a company does business. This article gave a competitive analysis between Coke and Pepsi by looking at both the industry structure and at the individual competitors. As it looks at the industry structure‚ it refers to Porter’s Five-Force model to determine Coke and Pepsi’s strengths and weaknesses.
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organizational objectives. Other aspects of individual employees are considered as well‚ such as behavior‚ accomplishments‚ potential for future improvement‚ strengths and weaknesses‚ etc… Performance Appraisal is… 1. A Shared Responsibility 2. To Plan‚ Monitor And Review 3. an Ongoing Developmental Process 4. a Motivational Exercise 5. To “OBSERVE And EVALUATE An Employee In Relation To PRE-SET Performance Standards Methods to measure performance appraisal Traditional methods
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Coke vs. Pepsi Karmen Burrell AIU Online MKTG205-1004B-08 Unit 1 IP October 7‚ 2010 In assignment one we are asked to choose two competitive products to analyze how they address the 4 P’s of marketing. First‚ we must understand what the 4 P’s of marketing refers to. They are pricing‚ product‚ promotion‚ and placement of product. We are asked to describe the products‚ their industry‚ their market shares‚ and their fluctuation in sales. Now that we understand what the 4 P’s of marketing
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