Barr plc. Appendix 1 gives details of the organisation of Barr’s. The soft drinks market and Barr’s product portfolio Barr’s competes against internationally known brands owned by large multinational companies‚ like Coca-Cola and Pepsi-Cola. It does so by a combination of brands which it owns itself and brands belonging to other companies which it manages in the UK. Branding is highly significant in the soft drinks market. It means that companies must have funds available
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Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. Pepsico
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR IN JUICE IND.” Submitted In Partial Fulfilment of the Requirement for the Degree of Bachelors in Business Administration (BBA) OF H.N.B GARHWAL UNIVERSITY‚ SRINAGAR (A CENTRAL UNIVERSITY) INTERNAL GUIDE: SUBMITTED BY: DR. MANU SHARMA ABHISHEK ARORA PROFESSOR BB11A49 IMS‚ DEHRADUN
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YOFFIE RENEE KIM op yo Cola Wars Continue: Coke and Pepsi in 2010 For more than a century‚ Coke and Pepsi vied for “th roat share” of the world’s beverage market. The most intense battles in the so-called cola wars were fought over the $74 billion carbonated soft e drink (CSD) industry in the United States.1 In a “carefu lly waged competitive struggle” that lasted u from 1975 through the mid-1990s‚ both Coke and Pepsi a chieved average annual revenue growth of h e dil around
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major customers‚ major suppliers‚ and leadership and provide a synopsis of each company. The Coca-Cola (NYSE: KO ) vs. PepsiCo (NYSE: PEP ) war is one of the greatest rivalries in corporate history‚ just like Apple vs. Microsoft. Coca-Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. They have been competing in the soft drink sector for over a century and both companies enjoy a high degree of brand consciousness globally. Both companies try to market as
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between Coca-Cola & Pepsi can be deemed as legendary‚ “the top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better” (Dotson pg 1). Over the past century‚ it seems they have feuded over everything from who has superior taste‚ to the pursuit into space‚ and more recently over NASCAR and the social media race. Regardless of who is ahead in the competition‚ the battles between Coca-Cola & Pepsi demonstrate important
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Value Chain and their relationships 5 Industry Analyses 6 CSD Industry Analysis 6 Porter’s Five Forces for Bottler & Distribution 9 Profitability Analysis 11 Financial Analyses 12 SWOT and Ansoff Matrix Analyses 12 Where Should Pepsi and Coca-Cola head? 14 Keep status quo price competition and marketing mix? 14 Initiate Price War to enhance profitability while holding the rest of marketing mix? 14 Bottling drinking water‚ should the strategy be the same as CSD? 15 Should
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INDIA’S LARGEST CINEMA CHAIN.. It all started as a dream in the year 1997‚ and within a decade‚ we have turned the same into a 70 mm reality. Like the credits of a movie‚ we would like to share with you our achievements... Setting up the very FIRST multiplex in the country - Setting up a movie haven for filmgoers in the form of the eleven screener: PVR Bangalore‚ India’s largest ever multiplex - Delighting not one‚ not two but more than 11 million patrons last year. We now have an unmatched
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Rahul P Kumar MARKETING STRATEGY It is a complete and an unbeatable plan designed specifically for attaining the marketing objective of a firm. The marketing objective indicates what the firm want to achieve. The marketing strategy provides the design for achieving them the linkage between marketing strategies and overall corporate success is indeed direct and vital. Realizing the marketing objectives is the purpose of two generic categories. 1. Price based 2. Differentiation based PRICE
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New Delhi. Currently‚ PepsiCo India‚ has 19 different product lines that generate an annual revenue of $ 10 billion. The present product portfolio is as follows: Beverages * Iconic refreshment beverages: Pepsi‚ 7UP‚ Nimbooz‚ Mirinda‚ Mountain Dew * Low-calorie options: Diet Pepsi‚ Pepsi Max * Hydrating and nutritional beverages: Aquafina (drinking water)‚ Gatorade (isotonic sports drink) * Fruit juices: Tropicana100% * Juice-based drinks: Tropicana Nectars‚ Tropicana Twister‚ Slice *
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