proceeds from the Virgin transport companies‚ including Virgin Atlantic‚ in biofuels research and development and projects to tackle global warming. We want our customers to feel sure that we are making every effort to become the most sustainable airline in the world and to reduce the impacts of aviation on our environment. regards Steve The aim of this policy is to communicate our key environmental policies and targets. We will provide twice yearly updates on our progress against these targets
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PESTLE is a concept in the marketing principles. This concept is used as a tool by companies to record the environment they’re operating in or are planning to launch a new project/product/service etc. Analysis Political Factors There are certain groups in Europe and the United States that protest in order to draw attention to the health implications of consuming fast food. They claim that harmful elements such as cholesterol and adverse effects of obesity are a consequence of consuming fast food
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Marketing Excellence Southwest Airlines “fees don’t fly with us” Prof. Dr. Osman Karatepe Ghazal Adel Fahmideh 115120 Tour 504 Introduction Southwest Airlines Co. is the largest low-cost carrier in the United States‚ and is headquartered in Dallas‚ Texas. The airline was established in 1967‚ by Rollin King and Herb Kelleher. Southwest begins flying within the state of Texas (between Dallas‚ Houston‚ and San Antonio) with three Boeing 737 aircraft. Today Southwest operates nearly 400
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Classic Airlines with a fleet of 375 airplanes and more than 2‚300 daily flights‚ has been one of the Largest airlines in the aviation market. The company had over 8.7 billion dollars in sales with nearly 10 million dollars in profit (University of Phoenix Material‚ 2010). However‚ with rising overhead costs and decrease in consumer travel‚ the company is facing a 10 % decrease in share prices. With the economic slowdown‚ Classic Airlines needs to analyze critically and
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PESTLE stands for:Political - The current and potential influences from political pressuresEconomic - The local‚ national and world economy impactSocial - The ways in which changes in society affect usTechnological - How new and emerging technology affects our businessLegal - How local‚ national and world legislation affects usEnvironmental - The local‚ national and world environmental issuesThe PESTLE analysis will be used to identify and understand
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Philippine Airlines‚ Asia’s first and oldest airline‚ started its operations in 1941. Since then‚ the Philippines was opened up to foreign countries and foreign trade. The Philippine Airlines opened up the country to tourism. It thrived from 1970s to early 1980s but during the mid-1980s‚ the tourism growth slowed down dramatically compared to other neighbouring Southeast Asian countries. Despite the Philippines’ huge head start‚ it was left behind. How did this happen? The Philippine government
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20 Lockheed Martin Corporation 21 Northrop Grumman Corporation 23 Raytheon Co. 24 Other Manufacturers 25 Airbus 25 United Technologies 26 KEY SUCCESS FACTORS 26 Reducing Costs 26 Maintaining Access to Foreign Markets 27 INDUSTRY PROSPECTS AND OVERALL ATTRACTIVENESS 29 Factors Making the Industry Attractive 29 Factors Making the Industry Unattractive 31 Special Industry Problems and Issues 32 Profit Outlook 33 “Micro Jet” Airplanes 33 CONCLUSION 35 Works Cited 37 Appendix
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KFA was an airline for people with a taste for luxury. While its astronomical fares pushed it out of the bounds of the country’s biggest consumer section - the middle class - the airline’s in-flight service standards were set too high to maintain for a long time . Fliers were treated to expensive wine‚ quality food and best entertainment facilities even on domestic‚ short distance flights. The airline staff‚ till the time they got their salaries‚ were among the best paid in the country
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Southwest Airlines in 2008 - 2009: Analysis and Recommendations Analysis Performed By: American Consulting Group‚ LLC CEO: Michael A. Evans Table of Contents Letter of Appreciation to Gary Kelly‚ CEO ……………………………...3 Executive Summary ……………………………………………..........4 Appendix 1 ……………………………………………………………….10 Appendix 2 ……………………………………………………………….11 Appendix 3 ……………………………………………………………….12 Appendix 4 ……………………………………………………………….13 Appendix 5 ……………………………………………………………….15 Appendix
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Southwest Airlines Resources Tangible Resources Financial Resources - Southwest has always managed its cash well . In the financial year 2001 ‚ the airline had generated 64 ‚446 ‚773with an operating income of 821 ‚659 and a credit value very good Physical Resources - In all the cities it operates instead of having agents or computerized booking system Southwest has its reservation centre and vending machines at the airports . Previously Southwest only operated in cities near Texas ‚ but started
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