bs_bs_banner International Journal of Consumer Studies ISSN 1470-6423 Beyond the fad: a critical review of consumer fashion involvement ijcs_1041 84..104 Iman Naderi Department of Marketing and Logistics‚ College of Business‚ University of North Texas‚ Denton‚ Texas‚ USA Keywords Consumer involvement‚ content analysis‚ fashion‚ literature review. Correspondence Iman Naderi‚ Department of Marketing and Logistics‚ College of Business‚ University of North Texas‚ 1155 Union Circle 311396
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Christine Moorman & Roland T. Rust The Role of Marketing As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying‚ a critical issue that arises is the role of the marketing function. Specifically‚ what role should the marketing function play‚ and what value does the marketing function have‚ if any‚ in an organization that has a strong market orientation? The authors take the view that though a
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THE STATUS OF LOCAL DIGITAL MOBILE PHONE BRANDS IN THE MARKET: AN ASSESSMENT ______________ A Research Presented to The College of Business Administration Polytechnic University of the Philippines _____________ In Partial fulfillment of the Requirement for the Degree Bachelor in Marketing Management ______________ By Altiche‚ Raffy L. Atienza‚ Loraine L. Borabo‚ Rosemarie P. Daza‚ Jeffrey E. Esperida‚ Jarvey S. Garcines‚ Kerrwin M. Labrador‚ Charlene D.S. Masukat‚ Walib
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THE ROLE OF MANAGEMENT ACCOUNTING IN ORGANIZATIONAL CONTROL SYSTEMS: PRELIMINARY EVIDENCE OF AN ORGANIC APPROACH Associate Professor Chris Durden School of Business James Cook University PO Box 6811 Cairns‚ Qld 4870 Australia Phone: +7 4042 1015 Fax: +7 4042 1474 chris.durden@jcu.edu.au Professor Hector Perera Department of Accounting and Finance Division of Economic and Financial Studies Macquarie University‚ Sydney Australia hperera@efs.mq.edu.au THE ROLE OF MANAGEMENT ACCOUNTING IN ORGANIZATIONAL
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and Yu‚ N. 2011. The STP analysis of Chinese book companies. HUMAN RESOURCE MANAGEMENT‚ (4)‚ pp Hao‚ Z. S. 2009a. China reading—2009 reading blue book. Hao‚ Z. S. 2009b. National reading survey 2008. Beijing: China Book Publishing House. Hooley‚ G.‚ Piercy‚ N. F. and Nicouland‚ B. 2012. Marketing Strategy & Competitive Positioning Huang‚ Y. K.‚ Wan‚ R. S. and Fan‚ W. X. 2011. Investigate the factors that influence the buying behavior of e-books Jiang‚ Y. B. and Kastamakas‚ E. 2010. The Impact of e-book
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A FRAMEWORK TO GUIDE THE SUSTAINABILITY OF WILDLIFE TOURISM OPERATIONS Examples of marine wildlife tourism in Western Australia Kate Rodger‚ Amanda Smith‚ Claire Davis‚ David Newsome‚ Philip Patterson Examples of Marine Wildlife Tourism in Western Australia Disclaimer The technical reports present data and its analysis‚ meta-studies and conceptual studies‚ and are considered to be of value to industry‚ government or other researchers. Unlike the Sustainable Tourism Cooperative Research
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CUSTOMER SATISFACTION IN HOTELS IN CAPE TOWN MBUNGWANA CHRISTINE LUNGISWA 2009 CUSTOMER SATISFACTION IN HOTELS IN CAPE TOWN by MBUNGWANA CHRISTINE LUNGISWA Dissertation submitted in fulfilment of the requirements for the degree Master of Technology: Quality in the Faculty of Engineering at the Cape Peninsula University of Technology Supervisor: A Bester Co-supervisor: Prof. Dr. J A Watkins D. Phil.‚ D. Com.‚ Ph. D. Bellville November 2009 ii DECLARATION I‚ Christine Mbungwana‚ hereby
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INTRODUCTION Much of today’s world can be termed as developed considering the economic development worldwide. Nowadays much of the society is being built by the males and females equally but this was very much unlikely even in the previous decade. However‚ still today a lot of the under developed and the developing countries deny to treat males and females equally because they feel differently about these two genders. This very ideology gave rise to the concept of feminism. Feminism not only deals
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Course Manual for Postgraduate Diploma Level 7 in Strategic Management and Leadership The London Academy for Higher Education: Extended Diploma in Strategic Management and Leadership Course Manual 2011 / 2012 Contents How to use this Manual About the London Academy for Higher Education About the Extended Diploma in Strategic Management and Leadership Course Module Brief Entrance Requirements Core Units Unit 1: Developing Strategic Management and Leadership Skills Unit 2: Professional Development
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An Investigation on the Importance of Branding for a Small Independent Boutique Hotel Page 1 of 73 March 2011 EXECUTIVE SUMMARY In contemporary business environments‚ small independent organisations are often faced with significant pressures to survive market competitiveness (Abimbola‚ 2001; Bristow‚ et‚ al‚ 2002; Moroko & Uncles‚ 2009; Wilden‚ et‚ al‚ 2010). Accordingly‚ in order to compete with prevailing competitors‚ many businesses employ branding as a key strategy to establish
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