following questions about Lab 9: Topographic Maps. Type your answers in the space provided‚ make sure I can clearly read/find your answer. If you like‚ use a different color for your answers (makes it easier to read). Check the due date in your email and on the Pearson website‚ email me once you have completed the assignment. Define these terms: 1. Topographic map – 2D Map made of contour lines of landscapes to show natural & man-made features 2. Relief – map that uses shading to illustrate hills
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MAZDA: POSITIONING A PRODUCT LINE I TEGRATED MARKETI G COMMU ICATIO (MKTG 6140) Case Summary • Lack focus in marketing and advertising plan. • Weak positioning‚ focus on value for money only. • Introduced new marketing strategy. • New slogan – “Get In. Be Moved” for Protégé (1999). • New approach used to cater new target market. • Introduced new slogan – “Zoom-Zoom” (make fun to drive for adults). • New model - MAZDASPEED Protegé‚ Protegé5 and MAZDA6. 2 I TEGRATED MARKETI G COMMU ICATIO
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Contents: Introduction Abstract Steps in market segmentation‚ targeting and positioning Market segmentation Why does segmentation required? Steps in segmentation process Stages of Identifying Market Segments Market Segmentation of Consumer Market ‚ Business Market and international marketing Target market Targeting strategies Evaluating segmentation for targeting Evaluating Market Segments Process of choosing target market Factors to be considered while target market selection Decision
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Problems studying cognition : Use cognition to study cognition Introspection : Wudnt introspection of cognition When you look inward and make ideas‚ old school of psychology‚ describe what feeling from inside‚ not measurable; can’t just give accounts of feelings‚ not scientific Behaviorists : Know inputs/outputs (unknown between) Falls apart because the in between (behaviors) is unknown Definition of learning Types of learning: Classical‚ Operant‚ Modeling Classical conditioning
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360 Appraisals Format Name of the Organisation Period of Appraisal: From To: Name of the Employee Empl.Code No. Department/Section: I. First Level Appraisal (Self Appraisal) (To be completed by employee concerned) Rating: Excellent 05 - 4.5 Good 4.5 – 3.5 Poor 3.0 - 0 1. Role Model: How far you are a Role Model to your Sub-ordinates? (Speak the Truth) Punctuality Total/Partial (Reasons thereof) Personal Cleanliness
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INTRODUCTION A framework for diagnosing industry structure‚ built around five competitive forces that erode long-term industry average profitability. The industry structure framework can be applied at the level of the industry‚ the strategic group (or group of firms with similar strategies) or even the individual firm. Its ultimate function is to explain the sustainability of profits against bargaining and against direct and indirect competition. IN RESPECT TO THE INFLUENCE OF GOVERNMENT: Laws
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Positioning Strategies for Service Providers by Kai F. Mahnert The following article is concerned with the importance of positioning strategies to a service provider and the associated steps in selecting and supporting such a strategy through the effective management of marketing resources and the development of a competitive advantage through superior quality management. The article is structured into two major sections dealing with a) the selection and b) the support of a firm’s positional strategy
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PERFORMANCE APPRAISAL - 360 DEGREE FEEDBACK PERFORMACE APPRAISAL INTRODUCTION People differ in their abilities and their aptitudes. There is always some difference between the quality and quantity of the same work on the same job being done by two different people. Therefore‚ performance management and performance appraisal is necessary to understand each employees abilities‚ competencies and relative merit and worth for the organization. Performance appraisal rates the employees in terms
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NTC 360 Final Exam True/False Indicate whether the statement is true or false. ____F 1. The frame’s destination address of a broadcast frame is a value of all binary 0s. ____T 2. Class A addresses are intended for use by large corporations and governments. ____F 3. 1000BaseT‚ released as the 802.3ab standard in June 1999‚ supports Gigabit Ethernet over 100-meter segments of balanced Category 5 copper cabling and requires two pairs of wires. ____T 4. The signaling rates associated
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Matrix Monomyth Mapping Ordinary World – Agents‚ Secret services‚ FBI‚ police‚ girl‚ office with guy jamming‚ Thomas (neo) Anderson in apartment building living alone and surviving off of petty illegal jobs‚ has trouble with the authority‚ works in a high status job building‚ has own desk/office‚ lives two lives (one respectable in a soft way company) other (online world as a hacker) Call to Adventure – “follow the white rabbit” computer “matrix” willing him to go on‚ trial one‚ was told
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