current sustainability practices •Increase word of mouth in both female & male audiences •Online market including social media •Mobile Marketing Threats •Secondary competitors such as Express‚ Charlotte Rouse •Primary competitors: Forever21‚ Topshop‚ Urban Outfitters‚ Zara The Problem H&M’s current brand promise is not aligned with the target consumers’ opinion of the brand. H&M can’t offer that their fast-fashion quality clothing is of high quality. They are no longer relevant in the consumers’
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generally sold online or in flagship stores this allows them to diverse in to other audiences who have more disposable budgets. Topman sells through are range of distribution channels‚ including their own stores‚ either stand alone or partnered with Topshop. Topman also uses concession outlets in department store such as Debenhams and Selfridges & Co. Topman is also available online through an international website‚ the site stocks a range of product some of which are exclusive to the website. The arcadia
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So for Myer’s best interest they have to keep their brands visible and fresh‚ focus on new well-known brands. Myer made a good decision when they acquired 25 per cent stake in the Topshop Australian franchise last year. So in order to be more profitable‚ they should roll out Topshop products in Myer stores‚ which will improve their target management and attract more young shoppers. In the other hand‚ Myer should make more improvement to their long-suffering
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latest obsession. The latest “trend” to spread across the celebrity world is to become a size zero. This means having a 23-inch waist‚ equivalent to the waist size of an average British eight year old girl. Popular shops‚ such as Miss Selfridge and Topshop‚ are now buying in these sizes‚ and even Asda have launched a size zero range. Some stores are even buying in size double zero‚ this is equal to a 20-inch waist‚ which is the same as actress Eva Longoria. However‚ this obsession is dangerous and
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cycle very short. Furthermore it depends largely on recent trends‚ prices and the customer’s satisfaction;hence the market is extremely competitive Substitute (Low to Medium) : * Unique “qiuck fashion” Strategy * Rivalries do exist H&M‚ Topshop‚etc * Consumer’s decision to purchase a certain article depends on personal taste (and peer group approval)‚trend as well as price * A substitute for fast fashion‚ at least for some wealthy costumers‚ could always be designer clothes (as they
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FAST FASHION Over the past few years there has been an apparent change in the fashion retail industry which is taking control of it‘s speed. ‘Fast Fashion’ is the new 21st century phenomenon currently dominating high-street retail. Stores like H&M and New Look have become the masters of the quick turnaround and are closing in on trends at such a speed that they can have fresh looks on their shelves for the customer‚ months before the original designer can get their garments shipped out of the
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There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range‚ ensuring they are able to maintain a loyal customer while also a ttracting future consumers and staying profitable. Aim and purpose of report This report aims to evaluate the success of the two high end‚ British high street stores Cos and Reiss‟ day dress ranges for Autumn/Winter 2011‚ focusing on their
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the context of trend analysis‚ observations and consumer behaviour analysis. ← Media resources: The internet – Mintel reports ← Literary: The “Per Una Excellence File” - sourced from the Per Una marketing team. Marketing Positioning and Segmentation Positioning The fact that “Marks & Spencer has a broad demographic appeal to both UK men and women‚ although it is primarily the “safe haven” for 45+. Of particular note is that M&S reports that the over 45 age group accounts for 75% of turnover”
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60% of the sales in the American fashion industry last year alone. This includes retailers like Zara‚ which is infamous for their quick turn around and almost synonymous with the term “fast-fashion”‚ Gap‚ Banana Republic‚ J.Crew‚ H&M‚ Forever 21‚ TopShop‚ Urban Outfitters‚ Charolette Russe‚ Wet Seal‚ etc. This force is obviously beneficial to the American retail economy‚ however‚ it is causing modern designers and fashion houses to suffer. Though fashion revolves around the basic principles of
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Unit 1-P1 Business Ownership. There are several different types of business ownership which are most commonly used in business’ and company’s today‚ these include; Co-operative which is a business owned by its employees‚ Partnership which is a business owned by between 2 and 20 people‚ Private limited which is a business owner by a small groups of people who have shares and a Public limited business is owned by private individuals by shares bought and sold on the stock market. A charity is a
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