Audio Janice gave a presentation on a Shakespearean play that she read. For her presentation she read word for word from her paper. The reason why she simply read from her paper before the class was because she was so nervous‚ she wanted everything to be perfect. Unfortunately‚ her plan backfired on her. Her presentation was boring and tedious to listen to. Many audience members gazed away or began doodling on a piece of paper. Janice was disappointed that her presentation didn’t go well. One
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Executive summary This report provides an analysis of the marketing strategy of Dior Company. The evaluation is based on the perfume‚ recently launched by the company. Methods of analysis include visual analyzes and comparison. Results of data analyzed show that the level of marketing performance of Dior Company is quite good. The report finds that the company has many prospects in the current position. Nevertheless‚ the company needs to be careful with European markets as well as the content of
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1 Marketing: Managing Profitable Customer Relationships 1. Marketing seeks to create and manage profitable customer relationships by delivering _____ to customers. a. competitive prices b. superior value c. superior service d. superior promotion e. product assortment 2. ______________ is managing profitable customer relationships. a. Management b. Control c. Marketing d. Human resources e. Customer service 3. The twofold goal of marketing is to
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Adapting Marketing to the New Economy In this chapter‚ we will address the following questions: 1. What are the major forces driving the new economy? 2. How are business and marketing practices changing as a result of the new economy? 3. How has the Internet changed the way marketers use customer databases and practice customer relationship management? MARKETING MANAGEMENT AT NTT DOCOMO All over Japan‚ NTT (Nippon Telephone and Telegraph) DoCoMo makes money when mobile phones ring. Loosely
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Principles of Effective Presentations Every time you stand in front of a group‚ you must achieve two basic goals. First‚ you need to communicate a message. And second‚ you need to communicate your personality — who you are as a professional and an individual. If “the medium is the message‚” your personality is the window through which the message must travel to be received‚ understood and acted upon by the audience. You convey your message and your personality every day of your life in relaxed conversation
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What makes a good presentation? Presentation is the practice of showing and explaining the content of a topic to an audience or learner. The fundamental part of a presentation is about knowing how to present your information to the audience. In many cases‚ you can make the ultimate impression on your audience by how you present your information and yourself rather than the information you’re presenting. Quality of a presentation can be scaled in various aspects. Material‚ voice‚ body language
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Article In Focus: How to give a killer Presentation Author: Chris Anderson Source: Harvard Business Review Chris Anderson shares some great tips for speakers‚ aspiring as well experienced on how to go about blowing the audience with what he calls a “killer presentation”. All of his advice is channeled and amassed from being the curator of TEDTalks‚ one of the internet’s greatest phenomena of the decade. The article kick starts in a narrative fashion. And throughout the article the reader is
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to affect the publics and forces in their marketing environments. As a marketing manager‚ what are some ways that you might proactively influence your marketing environment? 4- In designing the advertising for a bottled water product‚ which would you find more helpful: information about consumer demographics or consumer lifestyles? Give examples of how you would use each type of information. 5- The marketer must identify steps in target marketing. Briefly discuss each step ? 6- . List
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SECTION IV. MARKETING STRATEGY Promotion Promotional Strategy: The promotional strategy will depend on the four elements of the promotional mix. According to Lamb‚ et al.‚ (2012)‚ a company’s promotional strategy is their use of the elements of promotion: advertising‚ public relations‚ personal selling‚ and sales promotion. (p. 249). The prototype will be marketed to persuade and convince consumers of the advantage of purchasing the new product from Levis Strauss. Levis Strauss will advertise
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I. Executive Summary Smart Q is an academic assistance company that based in Sungai Dua‚ Penang since the year of 2012. Smart Q is owned by local retired lecturer‚ Prof. Tee Tan Ong with the help of others retired lecturer. In the year of 2012‚ the owner had decided to invest and start his academic assistant business due to opportunity in the market such as students even lecturers from high education institute need assistance in collecting data and grammar checking to complete their research project
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