Gatorade: History and Product Offerings History Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company‚ a division of PepsiCo. It was invented during the 1960s by University of Florida doctors in order to hydrate the university’s football team (The Gators). New brands include its vitamin-enhanced Propel Fitness Water; its Thirst Quencher series with names like Rain‚ Frost‚ and Fierce; and its Performance series‚ sold under the brand name Endurance. Current
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The Coca-Cola versus Pepsi competition is perhaps the most well known rivalry in the history of marketing. Coke has long enjoyed the home field advantage‚ having become entrenched as the most popular and identifiable cola throughout the world. Although it has carved itself a substantial portion of the market‚ Pepsi has struggled to match the sales revenue of Coca-Cola; until recently. Although Pepsi has never come close to equaling Coke cola market share‚ they have become more aggressive and adept
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alternative to soda. By 1991‚ Snapple emerged as a nationally recognized brand. In the 1990s‚ Snapple Corporation was one of the leading “New Age” beverage brands when the category was just beginning to take off. Snapple Corporation was bought by Quaker Oats Company for 1.7 billion in
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Marketing Case Analysis of PepsiCo Corporate Overview and Financial Performance PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are
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foods). Once under the ConAgra banner‚ these different companies were encouraged to continue operating as independent divisions. ConAgra had no corporate computer system; instead‚ the divisions used their own systems for accounting. In addition‚ each division continued to sell through its own sales force‚ forcing supermarket chains to arrange separate purchases with each division. Harper also started the Healthy Choice line of low-fat foods after suffering a heart attack and changing his diet to
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VITAMIN A - (retinyl palmitate‚ beta-carotene‚ lutein‚ lycopene‚ mixed carotenoids) POTENTIAL BENEFITS: Helps support bone formation and cell membranes. It’s important to support the eyes‚ hair‚ skin and teeth. In other words‚ Vitamin A stimulates growth and vitality. It helps form the colour purple which is essential for night vision. It’s great for immune system functions - like fighting infection‚ colds‚ flu and bacteria. It also helps maintain the healthy function of the reproductive organs
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oaten cakes. Oatmeal has been existent in the Irish cuisine for many years as well‚ even before the recorded history of the people living there. Brochtchàn foltchep is an example of a tradition Irish dish with this oatmeal. It is a representation of what was available for the Irish during ancient times. For dessert‚ fruit crumbles were commonly found in Ireland when the fruit season was at its fullest peak. An example of a fruit crumble was the Grabhar Biabhog‚ which was made with rolled oats‚ brown sugar
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selling them. Sanitarium will also use a market audit report that looks at the finer details of bringing and promoting the product. It also looks at Sanitariums competitors in the Indian market‚ being Kellogg’s and their product cornflakes‚ and Quakers Oats and how they use the marketing mix to help promote and sell their products. The report also looks at how Sanitarium will be able to market their product to their target audience. The target audience Sanitarium is looking at marketing towards is
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customer feedback and research. Bagrrys India Limited is manufacturing the following products:- a) OATS:- Oats like all other grain varieties belongs to the ’Poaecae’ family. Oats is a whole grain like wheat‚ barley‚ corn and is called "Jai" or "Javi" in Hindi. Oats is a natural source of superior soluble fibre. It is a heart friendly health food; containing zero cholesterol and zero trans fatty acids. Oats however is different from other whole grains like Wheat‚ Barley‚ Millets‚
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create growth opportunities from the intersection of business and public interests. The company was organized into four business divisions which all followed the corporation’s general strategic approach. Frito-Lay North America manufactured‚ marketed‚ and distributed such snack foods as Lay potato chips‚ Doritos tortilla chips‚ Cheetos cheese snacks‚ Fritos corn chips‚ Quaker Chewy granola bars‚ Grandma’s cookies‚ and Smartfood popcorn. The PepsiCo Beverages North America beverage manufactured‚ marketed
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