Purchase a premier hotel brands internationally: Change to Marriott brand or Maintain brand as an operating subsidiary? Why to rebrand - • Name might not be doing justice to the overall experience. Making such a change is especially important when a hospitality property has lost effectiveness in serving its market. The previous brand might not be providing service so there can be misperception about the Marriott brand • Rebranding might help to reposition the hotel and properly brand it.
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The Global Recession and Workplace Malfeasance The great global recession has claimed many victims. In many countries‚ unemployment is at near-historic highs‚ and even those who have managed to keep their jobs have been asked to accept reduced work hours or pay cuts. In some cases—say‚ the U.S. auto industry—job losses have been predictable but no less painful. However‚ in other cases‚ they have come as a surprise. Norm Elrod had earned an MBA while employed at an online marketing firm. His degree
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permission of the copyright holder. Backgrounder Sample Case for Video Storyboarding Exercise GR Hotels Corporation (GR) Backgrounder Company History (1991 to 2007) GR Hotels Corporation (GR) is a privately-owned corporation that operates two large mid-scale hotels‚ one in Montreal and one in Toronto. The corporation was founded by the Gemron family in the late 1980s. The company’s first hotel was built near
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------------------------------------------------- Brief Description of the Organisation – The International Hotel Group The International Hotel Group The International Hotel Group started business with two small boutique style hotels in Melbourne‚ Australia. Over a period of 15 years it has grown to now comprise a chain of 20 hotels across 5 different countries in the Australasian region. This growth was a result of an acquisition of a small hotel chain and establishment of some new properties‚ mainly in Australia. The group
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policy in the hotel sector: “green” strategy or stratagem? Margaret Brown Lecturer in Accounting‚ School of Food & Accommodation Management‚ Duncan of Jordanstone College‚ University of Dundee‚ Scotland‚ UK Illustrates alternative “green” strategies to indicate possible reactions of the hotel sector to the environmental issue and the extent of the “greening” process on the control system. Discusses the results of a questionnaire survey into the environmental standing of an hotel and the control
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The Advantages and Disadvantages of 7 Days Inn As a typical budget hotel‚ Seven Days Group Holdings Limited established in 2005 and now‚ more than 1000 Seven Days Inn have scattered all around the China (Zhang‚ 2012). I registered to be a member of 7 Days Inn two years age‚ and have already lodged in three branch stores in different cities during my travels. Budget hotels are considered as 1 star hotel because they provide lodging at cheaper price varies from 30$-40$ per room per night. The main
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Hotel Security HTT/ 200 September 19‚ 2010 Patti Thomas Hotel Security When the physical safeties of hotel guest are concerned‚ the areas that come to mind are the indicial rooms‚ parking garages and elevators. Since the events of 911‚ the industry has elevated its goal for safety. There are other security issues important in a hotel‚ with regard to protecting a guest‚ maybe surveillance and security staff. Having trained individuals to be on high alert at all times while guests
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is renowned worldwide. Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific’s leading luxury hotel group and regarded as one of the world’s finest hotel ownership and management companies. The Shangri-La story began in 1971 with its first deluxe hotel in Singapore. Today‚ there are 68 hotels and resorts throughout Asia Pacific‚ North America and the Middle East‚ representing a rooms inventory of over 30‚000. In addition‚ new hotels are under development in Austria‚ Canada‚ mainland China
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10/12/2009 Student Name: | Niall Byrne | | Corporate Social Responsibility In A Recession | Table of contents Introduction 3 Brief overview of CSR......................................................................................................3 CSR is an unnecessary expense 3 Reasons for continuing CSR 5 What exactly does CSR improve about business Strategy 6 Is there a happy middle ground 8 Conclusion 9 Reference list:...................................
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Utmost Hotel‚ similar to its name‚ the hotel aims to serve our guests with our five-star services which let the guests indulge in this utmost experience during their stay in the hotel. This luxurious hotel is located on a hilltop where this strategic location enables our guests to enjoy spectacular night view of the whole city‚ feeling as if the city is just under their feet. Our hotel is also a great place for bird-watching and this attracts many bird-lovers to pay a visit to our hotel. This hotel
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