found “Easy Riders/Raging Bulls” by Peter Biskind to be a fantastic portrait of the best dozen years of American film and the insane circumstances that created them. The reading included many features in one‚ cultural anthropology‚ film criticism‚ and gossip. This book is an excellent account of the film industry revolution during the 60’s and 70’s. It focuses more on the directors and not the actors‚ which is good because most of the decent directors of that time were completely out of their minds
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RED BULL VERSUS COCA COLA SPORT SPONSORSHIP FROM A SPONSOR’S PERSPECTIVE Author: Inken Hillnhagen email: hillnhai@uni.coventry.ac.uk University: Coventry University Faculty: Business School/Sport and Event Management buying the rights. Involved in this money is planning the sponsorship deal‚ carrying it out and last but not least evaluating the whole process and engagement (Hermanns 2003). So according to this the strategic planning process is crucial in order to communicate effectively and achieve
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Alden Nowlan (1933 1983)‚ in 1962‚ wrote the Canadian poem "The Bull Moose." At first read‚ the poem seems to be about a wild male moose that‚ while looking for a place to die‚ has wandered into a small town. Upon discovering this wild creature‚ the townspeople torment it and eventually‚ when the moose shows signs of strength‚ they kill it. Nowlan‚ however‚ combines contrasting imagery‚ symbolism‚ and mythological aspects to illuminate his overall theme of how far humanity has fallen from nature
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Week 9 case study ING Direct Question 1: what level of the product hierarchy has ING Direct leveraged and how does this create value for both customers and the shareholders of ING Direct? ING Direct has leveraged the product from basic product to augmented product. Basic product from a bank industry is simply providing bank service through branch or call centre‚ which has meet core need of their target customer. The introduction of virtual Internet banking‚ which has exceeded the customer expect
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Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan‚ one-on-one demonstrations‚ and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation‚ demonstration‚ and sale of products and services to consumers‚ usually in their homes or at their jobs." Advantages/Benefits
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Universidad de La Laguna ING DIRECT; NEW CONCEPT OF BANKING SERVICES INGLÉS EMPRESARIAL 10.12.2012‚ Santa Cruz de Tenerife TABLE OF CONTENTS 1. ING DIRECT3 2. STRATEGY3 3. PRODUCTS4 4. THE HISTORY OF ING4‚5 5. ING DIRECT CAFES5 6. ING IN SOCIETY6 7. ING CHARITES ALL OVER THE WORLD6 8.1. SICK KIDS FOUNDATION6 8.2. RAISING THE ROOF7 8.3. CENTRE FOR SOCIAL INNOVATION7 8.4. IVEY SCHOOL OF BUSINESS7 8.5. CHILDREN’S WISH7
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their potential customers and in recent years the direct sales and product promotion method is gaining popularity among the companies‚ thus it is important to know what factors affect the company’s direct sales organization for direct selling business function to be successful. The bachelor thesis is based on the analysis of the theory by studying the organization of direct sales in company SIA "Bite Latvija"‚ research seeks proposals for direct sales organization within the enterprise. Undergraduate
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>cases Yahoo Consumer Direct Marries Purchase Metrics to Banner Ads >Abstract As little as two years ago‚ many advertising pundits were bemoaning the inevitable demise of the banner ad on the Internet. But maybe they were too quick to judge. This case reveals how Yahoo!‚ in combination with ACNielsen’s Homescan®‚ has developed a methodology (Consumer Direct) to evaluate the true effectiveness of banner ads‚ from ad exposure to shopping cart. It also reveals the role Dynamic Logic played
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International Journal of Advancements in Research & Technology‚ Volume 1‚ Issue 4‚ September-2012 ISSN 2278-7763 1 A Study On Direct Selling Through Multi Level Marketing F. MARY MERLIN Department of Management Studies‚ Manonmaniam Sundaranar University‚ Tirunelveli‚ India. Email: mary.fmerlin@gmail.com ABSTRACT Direct selling is a multi-level marketing in which the sales force is compensated not only for the sales they make but also for the sales done through their recruit. This recruited
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Deontological Ethical Analysis of Direct-to-Consumer Pharmaceutical Marketing In Deontological ethics‚ morality of an action is based upon the particular action’s adherence to moral laws independent of their consequences (DeGeorge 62). Direct-to-consumer marketing of pharmaceuticals has had heated debate with logical arguments from those for‚ and for those against allowing such practices to exist. I do not believe the marketing of the prescription medication to be solely unethical but more
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