CUSTOMER LOYALTY ON STAINLESS STEEL WITH REFERENCE TO SALEM STEEL PLANT Customer loyalty can be defines as “customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase‚ frequency of purchase‚ wallet share or other indicators) and driven by a positive attitude towards the company and its products or services” (Looy‚ Gemmel & Dierdonck‚ 2003). Statement of the problem: To Study on Customer Loyalty no Stainless
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ASSIGNMENT 1 Submission date 14th November 2014 Where to start? The following text describes the working life of five successful individuals with high levels of job satisfaction. You are asked to read this text and then discuss five questions presented in a table immediately after. You will find each of the assignment questions that you need to address on the left column‚ and the instructions to answer each question on the right column. READ this very carefully as these instructions give
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A study on relationship between the effectiveness of public transportation system and customer satisfaction in Kuala Lumpur Chapter One-Introduction 1.0 Background of study Public transportation has become widely popular all over the world especially in urban area. There were a lot of public transportation available and the most popular and currently used transports modes were bus‚ rail and taxi. Less a decade‚ there were many effective way to fulfill the need of human being as well as advanced
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CONSEQUENCES OF CUSTOMER SATISFACTION AND DISSATISFACTION The consequences of not satisfying customers can be severe. According toHoyer and MacInnis‚ dissatisfied consumers can decide to: -• discontinue purchasing the good or service‚• complain to the company or to a third-party and perhaps return the item‚ or • engage in negative word-of-mouth communication.Customer satisfaction is important because‚ according to La Barbera andMazursky‚ “satisfaction influences repurchase intentions whereasdissatisfaction
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1. Introduction In the article “Why Managers Should Care about Employee Loyalty” by Timothy Keiningham and LerzanAksoy; Benjamin Schneider‚ professor emeritus at the University of Maryland‚ has shown conclusively that employee’s loyalty-related attitudes precede a firm’s financial and market performance. Also he stated that there is a much greater payoff in working on improving the human factor than what people believe it to be. Researchers at University of Pennsylvania found out that‚ by spending
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03/04/13 Free Online Surveys Results for: mobile use 1) gender female 23 (69.7%) male 10 (30.3%) 2) age below 18 3 (9.1%) 18-25 29 (87.9%) 26-35 1 (3.0%) over 35 0 (0.0%) 3) length of use of your mobile less than 6 months 2 (6.1%) 6 months – 1 year 5 (15.2%) 1-2 years 2 (6.1%) more than 2 years 24 (72.7%) 4) usage frequency of your mobile less than once a month 0 (0.0%) several times a month 1 (3.0%) several times a week 0 (0.0%) daily
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A SUMMER TRAINING PROJECT REPORT ON “CUSTOMER SATISFACTION ON ICICI BANK” Submitted in the partial fulfillment for the award of Degree of Bachelor in Business Administration 2010-13 UNDER THE GUIDANCE : SUBMITTED BY: Ms.Sonia Arora Jacob Varghese FACULTY (Management)‚ CPJCHS Enroll.No.-10421501710 BATCH NO.- 2010-13 CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAW An ISO 9001:2008 Certified Institute
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FORESEE RESULTS / FGI RESEARCH REPORT CUSTOMER SATISFACTION‚ LOYALTY‚ AND BUYING BEHAVIOR IN THE EVOLVING MULTI-CHANNEL RETAIL WORLD JANUARY 2005 Commentary by Larry Freed President and CEO‚ ForeSee Results FORGING A NEW CUSTOMER-CENTRIC PERSPECTIVE ON MULTI-CHANNEL SHOPPERS Today’s consumers demand choice and convenience. They “mix and match” channels according to their needs for product research‚ purchase and delivery. As cross-channel shopping behavior grows mainstream‚ the best way
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Customer Satisfaction Satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance in relation to his/her expectations. Short of expectation = Unsatisfied customer Matches expectation = Highly satisfied customer A short of expectation means an unsatisfied customer while a matched expectation means a highly satisfied customer. Customer satisfaction is the relationship of perceived performance to expectation. It is a form of expectation
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Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as “the extent of the faithfulness of consumers to a particular brand‚ expressed through their repeat purchases‚ irrespective of the marketing pressure generated by the competing brands.” (Business Dictionary‚ 2012) An expression of brand loyalty from consumers can help companies to experience significant
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