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    Penn Foster Exam 05002300

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    pin-point problems within the Roanoke branch of Phoenix Advertising which have led to the recent resignations of an art director and an account executive‚ increasing client complaints about quality of work‚ productivity and demoralization of employees within that branch. II. Site visit to Roanoke branch was performed in order to investigate issues. A. Preformed one-on-one employee interviews in order understand the reasons behind declining morale within the branch. 1. Conducted interviews

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    Exam 05002100

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    Director FROMVice President of Human Resources SUBJECT: Roanoke Branch Update In the last couple of months‚ there have been a few clients that have made complaints about the advertising work that’s been produced by the Roanoke Branch. There has been a change in management recently and a couple of the copywriters made it apparent that their work is no longer being received well. This matter demands immediate attention‚ as the Roanoke branch services some of the companies’ most valuable clients and

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    Human Resources SUBJECT: Roanoke Branch Update In recent months‚ the Roanoke branch office has been experiencing difficulties. After a change in management‚ the graphic artists and copywriters have made it apparent that their work is no longer being received well. Although it is not completely clear‚ this employee upset may be the cause of the complaints that the branch has received by four of its clients. This matter demands immediate attention‚ as the Roanoke branch services some of the companies’

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    Advertising Roanoke‚ Virginia Branch Interoffice Memorandum DATE: March 4‚ 2014 TO: Avery Dowdy‚ Managing Director; Kim Gray‚ Planning Director; Rachel Weber‚ Creative Director FROM: Kayla Gassner‚ Vice President of Human Resources SUBJECT: Roanoke Branch Update I would like to start in reminding you that our mission here at Phoenix Advertising is to bring quality and promised assurance to all clients. With that being said‚ in the recent months‚ the Roanoke branch office has been

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    Resources SUBJECT: Roanoke Office The past few months‚ the Roanoke office has been experiencing some difficulties. Last month there were complaints from four of their clients about the work being produced. There is a feeling this may be caused by low morale. Graphic artists and copywriters have indicated they feel their creative efforts are being rejected or revised without consultation. They are also being asked to work longer hours to accommodate the new accounts the branch has accepted‚ without

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    Exam #: 05002100

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    president. Mr. Forest advises you that in the last month‚ four clients have complained about the advertising work produced by the Roanoke‚ Virginia branch of the agency. He reminds you that the clients served from the Roanoke branch are vital to the overall success of Phoenix Advertising. Mr. Forest also explains the little he has been able to learn about the situation at the branch: In the last three months‚ two of the top management people-an art director and an account executive-have left the agency.

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    Relations Operations; Sandy Jones‚ Vice President of Marketing Operations; Cindy Xiong‚ Vice President of Advertising Operations; Bob Thomas; Vice President of Finance From: Jane Doe‚ Vice President of Human Resources Subject: Roanoke Branch Update In recent months‚ the Roanoke office has had complaints from four of its clients and there is a feeling that the decline in customer satisfaction could be due in part to low morale among the branch’s employees. It has come to my attention that some of the

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    does it have? Where are the branches located? Phoenix Advertising has approximately 250 employees. We have six branches in addition to our Charlotte‚ NC office: Salt Lake City‚ UT; Roanoke‚ VA; New York‚ NY; Denver‚ CO; Seattle‚ WA; San Francisco‚ CA. • What’s the company’s mission? How does each branch relate to that mission? Our Mission: To provide you with the highest quality marketing materials that will help make your business stand out among the competition. Whether you are in need

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    Workplace Observation

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    “Clients” 1. Are you satisfied with the Roanoke Branch staff? I want to know if they are being treated the way they expect. Are they receiving what was promised in their contracts? 2. Are you satisfied with the advertising for your company/product? I want to know if they are happy with the work our agency is producing. 3. What can we do better and would you recommend our services? I want to know what is most important to our clients in the Roanoke area and where we need to improve. Phoenix

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    683 Lawson Boulevard Charlotte‚ NC 28282 Tel: 704-862-9700 Fax: 704-862-9775 March 24‚ 2015 Gregory S. Forest President Phoenix Advertising 1695 Chestnut Avenue Roanoke‚ VA 24001 Dear Mr. Forest: Phoenix Advertising as a whole has always put our clients first and is well known for our excellent work. As you know‚ the Roanoke branch had been experiencing difficulties since January of 2015 with regards to overworked and underpaid employees and a loss of clients. Productivity had declined by 20

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