Communications MKT2230 McDonalds Corporation Overview The history of McDonalds dates back to its early beginnings in 1940. The first restaurant was opened by 2 brothers Dick and Mac McDonald in San Bernardino California. The first franchised restaurant was later opened by Ray Kroc in Illinois‚ who later went on to purchase the brothers equity in the company and fuelled the massive worldwide expansion of the company that we see and know today. The corporate founding of McDonalds took place in 1955
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Historique et présentation de l’analyse La restauration rapide est un mode de restauration dont le but est de faire économiser aux clients du temps et de l’argent; en comparaison avec la restauration traditionnelle. Les « fast food » traditionnels offrent la plupart du temps des repas comme les hamburgers‚ la pizza‚ les frites‚ les boissons gazeuses et autres produits de basse qualité. Cependant‚ depuis quelques années‚ ce mode de restauration évolue vers ce qu’on pourrait qualifier de « Fast
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Our group selected a popular fast food restaurant company; McDonald restaurant (Hong Kong) Limited; McDonald was a neighborhood restaurant established in USA‚ in 1955.The first McDonald was established in Hong Kong in 1975 and offered customer the American Big Mac Meal and located at Paterson Street‚ Causeway Bay. ***Section 1 Mission of McDonald: “To be our customers” favorite Place and way to eat with inspired people who delight each customer with unmatched quality‚ service‚ cleanliness and
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President Ronald Reagan Ronald Reagan was the 40th President of the United States during 1981 to 1989. He was born in Illinois on February 6‚ 1911‚ and died on June 5‚ 2004‚ at the age of 93 years. President Reagan went to College and received a Bachelor of Arts degree in economics and sociology. He started his career as an actor. He got started in politics in the 1950’s. When he first started in politics‚ he was a Democrat‚ but then later he became a Republican in 1962. Before he became
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Ronald Reagan had touched the hearts of many when he became the 40th President of the United States. He also turned a lot of heads during the process. Reagan was a President who will be well remembered for what he done‚ and what he could have done but didn’t do. Ronald Reagan was special in many ways. The views he had‚ the beliefs he shared with others was like none other. Before he declared his bid for presidency‚ there had not be as well known a 2-party figure as Reagan. He ran for President as
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Andrew Finotti Dr. Veronica Wilson History 1968-Present Wednesday 3:00-5:40 April 14‚ 2014 Ronald Reagan and the 1980’s Ronald Reagan was one of the greatest presidents in the history of the United States. His one of a kind charisma and many outstanding qualities caused many people to admire him and his views. He has been recognized for having a close knit family life as well as a kind hearted sense of humor. Another reason he was viewed as a great president was his new approach to foreign policy
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In the late 1940s‚ Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino‚ California. They invented an entirely new concept based upon speed service‚ low prices‚ and big volumes. Word of its success spread quickly and in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald’s is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more
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company that began with small beginnings‚ and a simple burger it now has expanded menu that includes healthy food. Currently‚ the McDonald name and its brand serves to approximately 64 million customers each day‚ in over 333‚000 local restaurants locations‚ in about 119 countries. II. Company History The McDonald name and history began in 1940 when Dick and Mac McDonald open their doors in San Bernardino‚ California to the public as “McDonald’s Barbeque Restaurant” and featured a large menu and car
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With India’s business environment showing potential for growth in the early 90s due to economic liberalization‚ population and income growth‚ MacDonald’s (MD) has adopted an international strategy by tapping into the market in India to expand their business. MD relative success has come from their willingness to ‘think global‚ act local’ in its transnational strategy‚ taking India’s macro-environment into consideration in carrying out their business. The 4 factors are as follow: Firstly‚ the main
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McDonald to regain dominant market For many years McDonald’s enjoyed worldwide success built on a few well-known‚ highly standard conditions. The company with the Golden Arches served a simple menu - hamburgers‚ french fries‚ and milkshakes orsoft drinks. The food was priced low‚ its quality was consistent‚ and it was served speedily from establishments that all looked alike and were extremely clean. In recent years‚ however‚ McDonald’s has seen its growth rate slow down and its dominant market
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