audit 5 2.1 External Analysis – PESTLIED 5 2.2 Industrial and Market Analysis 7 2.3 Competitive Analysis 9 2.3.1 Direct competition 9 2.3.2 Indirect Competition 9 2.3.3 Critical Success Factors 9 2.4 Customer Analysis 10 2.4.1 Grey Market Customers 10 2.4.2 The business related travel. 11 2.4.3 The youth market (16-25). 11 2.4.4 The youth market (26-35). 11 2.5 Market Audit Conclusion – SWOT Analysis 12 3.0 Assumptions 13 4.0 OBJECTIVES 14 4.1 Strategic
Premium Marketing
STP Segmentation: The segmentation of the Taj group of hotels is mainly upon lifestyle and income. It focuses on upper class‚ luxury‚ leisure travellers and business professional. TAJ LUXURY HOTELS: TAJ PALACE‚ TAJ MAHAL‚ TAJ BENGAL‚ TAJ WEST END Vivanta by TAJ Offer finest standard of hospitality & service Most of Taj’s oldest and most prestigious hotels have been retained under this brand. The Taj Luxury Hotels offer lavish accommodation‚ gourmet specialty restaurants and bars‚ fitness
Premium Taj Mahal Taj Mahal Palace & Tower Hotel
FOUR SEASONS HOTEL vs. MANDARIN ORIENTAL HOTEL Bander Alsowaida Sami Basuliman Ta-Wei Chuang Sharda Del Rio Meihan Dong Xiaoxing Liu Anand Mehta FOUR SEASONS HOTEL vs. MANDARIN ORIENTAL HOTEL Bander Alsowaida Sami Basuliman Ta-Wei Chuang Sharda Del Rio Meihan Dong Xiaoxing Liu Anand Mehta EXECUTIVE SUMMARY Luxury industry became a commodity for some customer. In order to achieve the customer satisfaction‚ most hotels tiring there best to serve their customer need. In this
Premium Hotel chains Hotel Hotels
(Please note you will not be marked on this; it is simply to provide your tutor with a brief outline.) Chain coffee shop with selection of pastry‚ cakes and sandwiches Section 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation
Premium Customer service Customer Sales
The Impact of Hotel Attributes’ Satisfaction on Overall Guest Satisfaction Murat Usta College of Business Administration Dokuz Eylul University Katerina Berezina School of Hotel and Restaurant Administration Oklahoma State University and Cihan Cobanoglu School of Hotel‚ Restaurant and Institutional Management University of South Florida Sarasota-Manatee ABSTRACT It is important to identify these new hotel attributes and measure guests’ level of satisfaction and the impact of these attributes
Premium Regression analysis Hotel
INTERNSHIP REPORT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION DONE BY HARIPRASATH M 11BBA0071 IN HOTEL SHEVAROYS PRIVATE LIMITED. UNDER THE GUIDANCE OF PROF. C.M.MARAN Professor‚ VIT Business School SEPTEMBER 2012 CERTIFICATE This is to certify that the Internship report
Premium Hotel Tourism
At first glance‚ the budget hotel sector1 looks promising over the long term. It offers a reliable value proposition: a clean‚ dependable‚ inexpensive place to stay for business people and tourists. These hotels offer better facilities than most one to two star hotels or guesthouses in many cities and districts where previously the economy hotel experience could best be described as uncomfortable –all at a similar price level. There is also the potential
Premium Inn Hotel Term
the assessment of related literature to show the relevance of the literature to the study. RELATED LITERATURE Customer satisfaction is the most fundamental requirement for being in business. Therefore‚ every organization should plan the right strategies for dealing with customers‚ communicating with them‚ providing pleasant services and retaining them forever with specially chosen customer contact employees‚ all leading to their delight. Since most of the quality problems arise due to misunderstood
Premium Customer satisfaction Hotel Customer
MEASURING PERCEIVED SERVICE QUALITY A Case Study of the Croatian Hotel Industry INTRODUCTION Hotel industry highly competitive Service is important for gaining a sustainable competitive advantage in the marketplace Nature of Service • Multi-dimensional • Hard to measure BACKGROUND Perceived Service Quality • The extent to which a firm successfully serves the purpose of customers (Zeithaml‚ Parasuraman and Berry 1990). • Important attributes: • Cleanliness‚ security
Premium Psychometrics Hotel Measurement
A STUDY ON CUSTOMER PREFERENCES AND SATISFACTION OF RICE COLOR SORTER WITH SPECIAL REFERENCES TO GENN PRODUCT BY G.NIRANJANA (Reg No: 951711631038) MEPCO SCHLENK ENGINEERING COLLEGE‚ SIVAKASI A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfilment of the requirements for the award of the degree of of MASTER OF BUSINESS ADMINISTRATION ANNA UNIVERSITY CHENNAI CHENNAI JULY-AUGUST‚ 2012 Mepco Schlenk Engineering College Department of Management Studies
Premium Rice Customer service Good