Marketing 1‚ baaf 2 | Analysis of the Macro Environment | Using the PESTEL Analysis of Sky | | Keith McCarthy | 11/18/2011 | Lecturer: Lorraine Dunne | Introduction 3 Literature Review 3 Macro Environment 3 Political 3 Economic 4 Social/Demographic 4 Technological 4 Environment 4 Legal 4 Skys PESTEL Analysis 5 PESTEL Analysis Diagram_______________________________________________________5 Political Factors: 5&6 Economic Factors 6 Social Factors 6&7 Technological
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having to invest heavily in creating new local programs. And by using satellites to beam programs into people’s homes‚ it would sidestep the constraints of geographic distance that had hitherto kept traditional broadcasters out of Asia. Media mogul Rupert Murdoch was so taken with this plan that his company‚ News Corporation‚ bought out Star’s founders for $825 million between 1993 and 1995. The results have not been quite what Murdoch expected. In its fiscal year ending June 30‚ 1999‚ Star reportedly
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Our media offers a platform for all political‚ social and economic policies and debates discussions. Consequently‚ media structure and its content define our democratic experience.it plays a role in molding our minds into the way we view and understand social and political and economic facets of life. Although‚ this can cause panic the most worrying issue could be a case where the media ownership is centralized. Suppose we have just few or single company controlling the information we obtain from
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• Which external environment dimensions were most relevant in this case? Why? The most important external environment dimension is the technological. News Corps is a media company which has to evolve and adapt with all technological evolutions. The second is the socio-cultural factor‚ nowadays media are essential‚ technologies are progressing really quickly. People have higher expectations about communication and entertainment so companies have to satisfy the customers and respond to his needs
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THE IMPACT OF E-BUSINESS ON AN ORGANIZATION AN INDUSTRY STUDY. PRESENTED BY: COLLEGE NO: 1061972 SUBMITTED IN PARTIAL FULFILLMENT OF THE AWARD FOR A BSC (HONS) IN APPLIED ACCOUNTING OXFORD BROOKES UNIVERSITY APRIL 2010 TABLE OF CONTENTS CONTENTS PAGE DECLARATION…………………………………………………………………...... (i) DEDICATION………………………………………………………………………. (ii) ACKNOWLEDGEMENT…………………………………………………………… (iii) DEFINITION OF CONCEPTS……………………………………………………… (iv) CHAPTER ONE 1.0 1.1 1.2 1.3 1.4 INTRODUCTION……………………………………………………………
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1988) The company sold ancillary businesses: transport‚ packaging‚ and advertising. Core businesses were thus the following: home care (detergents)‚ foods‚ personal care (toiletries)‚ specialty chemicals‚ agribusiness and pet feeds. Acquisition of Brooke Bond‚ Chesebrough-Pond (personal care) was part of the strategy. By the end of 1980s due to its significantly diverse business units Unilever had a multi-business corporate strategy with a conglomerate portfolio strategy. According to the above-mentioned
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markets. Formed in 1990 by the merger of Sky Television and British Satellite Broadcasting the company has become the UKs largest pay-tv broadcaster with around 10.6 million customers‚ and revenue of £6.8 million for the current year (Sky‚ 2012). Rupert Murdoch’s News Corporation currently owns a 39% share in the company‚ this is currently the largest single stake making News Corporation controlling stake holders (Arango‚ 2011). In 2010 News Corporation announced its plans to buy the remaining shares
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subsidiaries not only led to FBI investigations‚ but also led to the closing of one of the World’s largest and longest running English Newspapers‚ News of the World. These scandals have also brought media attention on the flaws of the management style of Rupert Murdoch and the company’s corporate governance. Many claim that the duality of Chief Executive Officer (CEO) and the Chairman of the Board weakened News Corp’s ability to respond to crisis. The poor handling of the scandals by management has undoubtedly
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Case 7: News Corp. in 2005‚ Consolidating the DirecTV acquisition The case focuses on the acquisition and consolidation of DirecTV by media mogul Rupert Murdoch’s News Corp. After the acquisition‚ Murdoch’s content-and-distribution empire spanned four continents‚ with more than 26 million subscribers. Murdoch‚ News Corp.’s chairman‚ had ambitions to build one of the most powerful media companies in the world. He aspired to have a balance between subscription and advertising revenue‚ the best
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In another reading‚ The Influencing Machines by Brooke Gladstone and Josh Neufeld‚ they brought up both sides to the argument. The article is composed of comics‚ which support technological advances and other strips of how technology is hurting us. The authors bring up points saying that technology is influencing the way we perceive things. For example‚ one comic shows a woman who characterized as the "slutty girlfriend‚ and the boyfriend is supposed to be a sex offender‚ the couple is holding hands
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