Principles of Marketing (MKT 351-05) Fall 2012 Olga Di Franco Written Report Structure/Contents: Written reports should be structured according to the following format: 1. Cover Page (group member names‚ course title‚ date‚ title of report‚ etc.) 2. Table of contents 3. Executive summary (1-2 page summary [not introduction] of the entire report) 4. Brief history of the industry 5. Current marketing environment of the industry (see Chapter 4 and next page for details)
Premium Marketing Monopoly Competition
IBIS – Hotel Report Ibis‚ the popular economy hotel chain‚ opened its first hotel in 1974‚ in the French town of Bordeaux. Since then‚ the company has expanded globally‚ reaching 40 countries worldwide‚ opening over 800 hotels. The majority of chains have been established in France‚ while the UK hosts over 50 chains‚ with further four hotel openings expected in December 2009. Recently‚ the chain has introduced a strategy to “promote the chain’s drive for ‘greater and greener customer comfort’”
Premium Hotel 2009 Hotel chains
A plan for the business report(Qantas) Introduction * Purpose of the report—give suggestions to my client who is interested in ethical investing by analyzing and evaluating the ethical and financial issues. * Definition of ethical investing. (source: http://www.ethicalinvesting.com/) * Brief description and general information about Qantas. (source: Qantas’ official website) * History(development) * Business * Corporate Governance * Outline the report’s
Premium Investment Qantas Stock
de montfort university city univeRsity of hong kong Part-Time BA (Hons) Business Administration and Management Cohort: January 2014 Module Title: Business Research Issues and Analysis (Module code: BAMG2104) Assignment Title: Research Report : A Study of Factors Affecting Men’s Consumer Behavior in Men Skin Care Market in Hong Kong Name of Instructor: Dr. Michael Ng Name of Student: CHOW Fung Kuen Heidi (DMU No. P13014125) LOK Hiu Cheong (DMU No.P13014281)
Premium Marketing
Module Code: PM 504 Group: D Model Title: Research project Assessment: Final research report Assignment Title: An Investigation into Students’ Budgeting Practices in Glasgow Tutor Name: Caroline Bridges Student ID Number: 2110891 Date of Submission: 10th April 2014 An investigation into students’ budgeting practices in Glasgow Abstract The society has been changing continuously and the results of previous studies about students’ budgeting practices might not be applicable to the present
Premium Finance Personal finance Gender
by either of these individuals. Here is my submission based on the only article by that title I was able to locate from the Harvard Business Review. Article Summary: In the article “It’s not “unprofessional” to gossip at work” published for Idea Watch’s Defend Your Research series for the Harvard Business Review‚ Giuseppe “Joe” Labianca defended the research findings he achieved in a study of a branch of a U.S. company regarding gossip. Labianca conducted this study with the cooperation
Premium Organization Sociology Management
Describe the Business Research Process The business research process is an organized approach to studying all aspects of a business‚ the market‚ and its customer base to assist in making wise business decisions. The process consists of a logical flow of steps to arrive at a management decision. Step 1 begins with a management dilemma requiring further research. Once the research question is clarified through exploration the next step begins. Step 2 is proposing research‚ or data collection
Premium Research
Business Research Methods Define the distinctions between primary‚ secondary‚ and tertiary sources in a secondary search A primary source is one that is original. An example of a primary source is the recently published results of a new study. Primary sources are the work of the only the author. When using a primary source‚ it is usually contemporary with the research being examined. A primary source is without interpretation. Examples of secondary sources would include newspaper articles‚ newscasts
Premium Qualitative research Quantitative research Research
two)‚ based on the findings of your analysis‚ for entry into the international market. You must firstly make the decision as to your choice of organisation. We recommend that you choose a firm of which you have some background knowledge. You can research any international market‚ providing that you can find opportunities in that market for your firm ’s product or brand. However‚ you must ensure that the firm you choose has not already launched the product‚ service‚ or brand into the market you are
Premium Marketing Strategic management
Enron scandal‚ auditors are now required to be more proactive in searching for fraud when performing an audit. This responsibility is defined in International Standards on Auditing and enforced through legislation in national jurisdictions. This report identifies the factors that should be of consideration when deciding on the appropriate level of responsibility auditors’ should have to detect corporate fraud. There are various limitations inherent in audits that should be taken into account‚ as
Premium Audit Auditing Financial audit