different nations‚ take advantage of cheaper factor costs. Other forms of FDI: * Exporting: producing goods at home then shipping them to the receiving country for sale * Licensing: granting a foreign entity right to produce and sell the firm’s product in return for royalty fee on every unit sold Flip side of FDI: Horizontal direct investment: * FDI in the same industry abroad as company operates in at home. * Expensive‚ must bear costs of establishing production facilities in a foreign
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Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales‚ usage or trial of a product or service Sales promotions are varied. Often they are original and creative. Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1‚ and cost 10 cents to manufacture‚ if you sell two for $1‚ you are still in profit - especially if there is a corresponding increase in sales.
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Introduction: Having received an interview for a job as a marketing assistant in a well-known business‚ as part of the interview process I will have to make a presentation for a product worth launching. For this to work‚ I will have to show that I have understood the marketing objectives and be familiar with what a marketing mix is. What are mission statements? Mission statements are the aims and purpose of an organisation. A mission statement lets the employees and costumers understand what
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Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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Subject: Variance Analysis for 2012 Introduction New Look Jackets Inc. (NLJ) is a well-established manufacturing company that makes leather and nylon jackets. The company has many long standing customers due to their excellent service and quality of products. In 2012‚ they had some difficulty with quality and filling orders on time due to the increase of demand to the leather jackets. A variance analysis has been completed and this report will break down the results. Sales Volume Variance Analysis
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Case – Sales Oranisation ABC & Company started manufacturing Soya Chunks at Bhopal in 1995. They put up a small Extractor Plant comprising of Mixer‚ Blender‚ Extractor‚ Driver at a cost of Rs. 15 Lacs. They were buying Soya powder from Indore. Initially the sales was in bulk. They used to sell in bags of 20 Kgs each only In 1997 Sales was 500 Tonnes amounting to approx Rs. 1 Crore. There were 1 Sales Manager and 2 Sales Executives. Mostly Sales was confirmed through the wholesale Market in
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Variances Variances can be either: * Positive/favourable (better than expected) or * Adverse/unfavourable ( worse than expected) A favourable variance might mean that: * Costs were lower than expected in the budget‚ or * Revenue/profits were higher than expected By contrast‚ an adverse variance might arise because: * Costs were higher than expected * Revenue/profits were lower than expected What causes budget variance? There are four key reasons and it is important that
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Methods of Development: Writing Routine‚ Good-News‚ and Goodwill Messages Most business communications can be prepared by following one of three patterns or methods of development: Direct Order‚ Indirect Order‚ or Persuasive Order. This lecture will discuss the direct order that is used for most routine‚ good-news and goodwill messages. Learning Objectives: □ To understand methods of development for writing routine business messages. □ To recognize structure of
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Examination Paper: Sales Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Examination Paper MM.100 Sales and Distribution Management Section A: Objective Type (30 marks) This section consists of Multiple Choice questions & short notes type questions. Answer all the questions. Part one questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: Multiple Choices: 1. Out of the following which gap arise when the sales force does not
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One of the key drivers of current Philips business strategy is fixing sales fundamentals at main outlets of Philips customers (retailers). Sales fundamentals are basic indicators like shelf share‚ display share‚ leaflet share and merchandising vs. Philips market share per key categories. Basically‚ those indicators (sales fundamentals) should be at least or ideally higher than the market share. Let’s take one category as an example – Philips has 60% market share in male grooming category so Philips
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