OF MANAGEMENT AND COMMERCE Project Report On Sales Promotion tools used by Pantaloon Retail (India) Limited PGDM -2 Term-4 Submitted To: Submitted By: Prof. Rakshita Puranik Arpit Jain Konark Jain Vaibhav Zelawat CONTENT Sales Promotion | Reasons for Sales Promotions | Popularity of Sales Promotions | Company Profile | Sales Promotion techniques at Pantaloon Retail (I) Ltd. | Conclusion | Sales Promotion Sales promotions
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Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales‚ usage or trial of a product or service Sales promotions are varied. Often they are original and creative. Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1‚ and cost 10 cents to manufacture‚ if you sell two for $1‚ you are still in profit - especially if there is a corresponding increase in sales.
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Module 7 Case Study 2: Transforming customer service for BRANZ Ltd. Abstract Porter’s value chain describes a comprehensive format of creating value within any business venture. It explains how to alter business inputs into outputs that are of greater value than the initial cost of creating the same outputs. According to Michael Porter‚ analysing the chain of activities in any organization will be of more value to the output and services compared to the summation of the cost of these activities
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0 Why Study Management Feb 19‚ 2009 by Rashid Javed You may be wondering why you need to study management. If you are an accounting major‚ a marketing major‚ or an major other than management‚ you maynot understand how studying management may help you in your career. We can explain the value of studying management bylooking at the universality of the management‚ the reality of work‚ and the rewards and challenges of being a manager. The Universality of Management: Just how universal is the need of
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University‚ Growing Managers: Moving From Team Member to Team Leader‚ describes a fictional scenario from the point of view of a newly promoted Sales Manager named Melissa Richardson in a company called ColorTech Greenhouses Inc. Melissa faces an abundance of problems that many new managers are unprepared for. (Ellington Booth & Cates‚ 2012 Kellogg School of Management) Company Overview- Located primarily in the southern region of the United States‚ with its corporate headquarters in Phoenix‚ ColorTech
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P. 77 Cases in Operations Management Cases in Operations Management Ratings: 0|Views: 13‚887|Likes: 96 Published by Sunil Kumar See More
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OSCM390 - E1WW John Haile 1/11/15 Professor Salsburey Case Study 1) What is the activity utilization rate at each step in the process of providing care? What is the direct labor utilization? Activity Utilization Rate Front Desk Registration 74% Verification 77.37% 46% New Patients 31.37% Follow-Up Patients Radiology 54.4% Imaging 24.4% (new patients) 30% (follow-up) Development of X-rays 31.746% Diagnostic Reading and Comments 22.2% (new patients) 26.66% (follow-up) Return
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CASE STUDY: THE GENERAL MANAGER I. TIME CONTEXT Acme Kemico‚ a small chemical outfit‚ was established in the early part of 1986. It was started as a single proprietorship selling paints and house sprays. The office set-up was composed of nine persons namely: a General Manager who was also the owner of the company; an Office Manager who served as the recruiting officer‚ accountant and overall supervisor; a lawyer who acted as the company’s legal counsel; five salaried salesmen who are directly under
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Health Care Solutions Case Study Answers 1. Assess the current strategy of HCOS toward its most critical market (mid-sized physician office). The current strategy of HCOS towards mid-sized physician’s offices is to increase their market share and profits by expanding the operation to the point that HCOS is nearly everywhere that there are mid-sized physician’s offices. This “increased market share by expansion” approach has worked for the most part. They have expanded operations to cover almost
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Executive summary ABC Company is a very profitable company which has achieved remarkable growth during the last two years. They had 55 local customers and foreign customers. One of their objectives was to increase their sales turnover by 20%. In order to do this they were focusing in view of expanding their international customer base. The financial manager Mr. Silva plays the role as a human resource manager and he recruit employees on his own way without considering recruitment and selection
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