Content Page Introduction………...………………………………………………………………….1 Background……………...……………………………………………………………..1 Vision/Mission …...………………………………………………………………….2 Company overview and headquarter………………………………………………...…4 External Environment……………………………………………………..………..…5 Opportunity…………………….…………………………………...…………….…......5 Threats……………….………………………..…………………………...……..……...6 Internal Environment………………..………………………………….……………..7 Strength…………………..……………………………………………….…..………...7 Weakness…………
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ENTERPRISE (ON THE EXAMPLE OF JV "COCA-COLA ALMATY BOTTLERS" LLP) Prepared by: TANYA DIMURINA LYAZZAT RYATOVA GABIDA SANDYBEKOVA RUSTAM SHAEKIN ASEL SHAUENOVA Almaty 2005 THE TABLE OF CONTENT _3INTRODUCTION �_ _4CHAPTER 1. ESSENCE OF ADVERTISING AND ITS BASIC CHARACTERISTICS �_ 41.1. CONCEPT OF ADVERTISING AND TYPES OF ADVERTISING � 61.2 THE DEVELOPMENT PROCESS OF ADVERTISING ACTIVITY AT THE COMMERCIAL ENTERPRISE � _8CHAPTER 2. ADVERTISING ACTIVITY OF JV "COCA-COLA ALMATY BOTTLERS" LLP �_ 82
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summary The principal activities of the Coca-Cola Company are the manufacture‚ distribution and marketing of nonalcoholic beverage concentrates and syrups. The Group owns or licenses and markets more than 500 nonalcoholic beverage brands‚ primarily sparkling beverages. Coca-cola also distributes a variety of still beverages‚ such as waters‚ enhanced waters‚ juices and juice drinks‚ ready-to-drink teas and coffees‚ and energy and sports drinks. Coca-Cola manufactures‚ or authorizes bottling partners
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3.2 Distriburion 3.3 Price 3.4 Promotion 4 Nature of Strategy and Analysis 4.1 Pricing Strategy 4.2 Penetration Strategy 5 Marketing Decisions 5.1 Demographic Forces 5.2 Societal Forces 5.3 Political Forces 5.4 Economic Forces 5.5 Physical Forces 6 Solutions 4-5 6-8 8-10 10 Conclusion 11 List of References 12 1. Introduction & Definition The Coca-Cola Company is one of the biggest producers‚ vendors and suppliers
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COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with
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about several options but finally we chose Coca Cola Zero because it is a product that is innovative and that could give a lot of information‚ for example the competitors or the customers that buy these type of drinks. On the other hand we choose Coca Cola Zero because of the enormous marketing strategies and plans that the management of Coca Cola have since a lot of years ago and still innovating it with new ideas and new types of advertisement. Coca Cola Zero is a young and sporty beverage and this
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in retail Outlets of Indore By Nidhi Tiwari K J Somaiya Institute of Management Studies & Research June‚ 2010 2 DEEP RED Analysis and Evaluation of the product availability and Activation standard in retail Outlets of Indore By Nidhi Tiwari Under the guidance of Shri Tarun Purohit Marketing Manager Hindustan Coca cola Beverage Pvt. Ltd. K J Somaiya Institute of Management Studies & Research June‚ 2010 3 CERTIFICATE This is to certify that Ms. Nidhi tiwari
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COLA WARS CASE STUDY Market analysis: what are the sources of the profitability of the soft drink industry? * Duopoly industry: large and relatively stable market shares * Barriers to entry: * Informal: compete with the established brand names (trademarks)‚ distribution channels‚ and high capital investment * Technical barriers: amount of capital investment require‚ exclusive territories in distribution channel‚ access to retail channels * Exit barriers: leaving this
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Brand Audit Coca-cola In partial fulfillment of the Requirements for the degree of BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION Submitted by: Santiago‚ Kevin DJ March 2011 I. Consumer focused sources of procedures to: -Assess the health of the brand Coca cola has been top in the market for the last decade or even 2 decades. But can coca cola maintain their top level in the market? One of the great marketing legend of coca cola is their bottle. That famous bottle was designed
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stories of roads that were paved of gold to inquiring travelers. Although there is some that are for and immigration and some against it‚ that doesn’t change that it will always be a part of America and what we stand for; freedom. So why is a simple Coca Cola commercial depicting people of different races singing “America the Beautiful” in their language so controversial? James Poniewozik‚ a writer from Time wrote a beautiful article explaining the deeper underlining meaning of the ad rather than what
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