To: Paignton Zoo From: Date: 24/01/2012 ------------------------------------------------- Subject: Market Segmentation This is a report on market segmentation and this is identifying groups of customers who will respond to marketing activity in the same way. There are five segments in market segmentation which are similar wants‚ purchasing power so this is when an older person can buy more products then a younger person and this is because‚ geographical area this is selling products depending
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The rivalry between Ipad and PC users is well-documented and increasingly complicated. Each time a new gadget enters the marketplace‚ consumers have more decisions to make about how they want to check email‚ watch movies‚ download music‚ and surf the web. But outside the typical debate‚ what should an end user consider when deciding between an iPad and a laptop PC? At one time‚ the laptop was the height of portability‚ offering a slim‚ lightweight device that could be slipped into a bag or carrying
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KFC Marketing Segmentation: Geographic: The perfect place for KFC to do business is in the city because people are gathered there including people from the countryside. So the busiest blocks where there are people passing by 24 hours a day are KFC’s targets. Moreover‚ by positioning the store in the capital city Phnom Penh and a touristic city as Siem Reap‚ KFC can benefit from the excessive amount of labor force and a less expense on delivering raw material to each branch. Beside targeting the
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% of the sales of Reebok India come from the women’s segment. Income – On the basis of Income‚ Reebok has divided the market into lower income level group‚ mid income level group and high income level group. As per one of the initial Income segmentation strategy of Reebok‚ it divided the consumers as car owners and non-car owners. But this strategy also backfired because at that time many car users were not the car owners. Either they were using the company car or were using government car. So
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targeted might vary for one communication tool to another‚ however the company uses these different marketing tools to target the entire consumer market right from young to old‚ students to retirees‚ etc. As a result it can be stated that one of the segmentation variables on the basis of which Telstra targets consumers is the demographic variable of age. 3. Communication Objective: Advertising (Outdoor Media/ Billboard): This advertisement aims at attracting the consumers to purchase the latest
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Should IPads be allowed in Schools? Do you think high school and middle school students should be receiving iPads instead of books? Textbooks have been played an instrumental role in society’s success‚ ever since school was invented we needed ways to find information and textbooks have always been there. Now with the world moving forward in terms of technology‚ obviously there are going to be some new inventions. However‚ the question is do we really need to use the inventions? Why all of a sudden
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Difference between laptops and IPads In this compare and contrast paper you will be informed about the differences between a laptop and an IPad. The difference between laptops and IPads can be confusing when it comes to purchasing one or the other. Some people think that the laptop and IPad are the same but there are many differences between the two. They are a lot alike in many ways but there are also many differences between the two. When purchasing one or the other‚ you really need to
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Introduction Our group choose Ipad Mini as the product discussed in the assignment. Ipad Mini is the newly released Ipad of Apple Company which is very special in the Ipad category because it is the first Ipad of only 7.9 inches screen and of the lowest price in Ipad series. Many spectators in the industry regard Ipad Mini as a powerful hit which can greatly expand the potential tablet market (such as female market‚ lower-ended market) because its lower price and smaller size. Ipad Mini is picked up as
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iPAd Mini Target Market Apple’s target markets are middle to upper class consumers who have shown an interest in computers and have disposable income which makes them willing to pay more for an Apple product. These consumers enjoy using the latest technological advances through the use of their computers and other related devices. These consumers also enjoy downloading music and playing video games. These consumers also use Apple computers while working‚ such as professionals in the field
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down the different markets into segmentation categories. The four main bases‚ which segment a consumer market‚ are known as Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Segmentation is based on variables such as region‚ city size‚ density and climate. Demographic Segmentation is based on variables such as age‚ sex‚ family size‚ family life cycle‚ income‚ occupation‚ education‚ religion and nationality. Psychographic Segmentation is based on variables such as socioeconomic
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