6: There are three different marketing channels: Communication‚ Distribution and Service. There are six different environmental factors: Demographic‚ economic‚ political-legal‚ technological‚ natural‚ socio-cultural. 7: Major social forces: Network information technology Globalization Deregulation Privatization Heightened competition Industry convergence Retail transformation Disintermediation Consumer buying power Consumer participation Consumer resistance Deregulation
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Social Media’s Effect on Marketing Since commerce began‚ businesses have always looked for creative and innovative ways to sell their products‚ using any means to convince potential customers that buying their product will help improve their lives. As society’s values change‚ marketing professionals have had to adjust their methods of communicating the value of a product or service to customers. In the 21st century‚ with the economic competition as high as it has ever been‚ marketing professionals
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Cultural environment in East Europe countries – Bulgaria Eastern Europe is a region that encompasses many different cultures‚ ethnicities‚ languages‚ and histories. Accorfing to Geert Hofsede the culturale is a conflict source and that the cultural differences are a disaster most of the times. Hofstede has created a cultural dimensions theory which represents a framework for cross-cultural communication. According to Hofstede‚ these framework describes the effects of a society’s culture on
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the marketing environment Marketing information system (MIS) consists of people‚ equipment‚ and procedures to gather‚ sort‚ analyze‚ evaluate and distribute information to people that make marketing decisions. Internal records are handled by sales representative and other staff included in the selling and shipping process. Marketing intelligence system is set of procedures and sources used by managers to obtain everyday information about developments in the marketing environment. Marketing managers
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quality of its population’s health‚ how fairly health is distributed across the social spectrum‚ and the degree of protection provided from disadvantage due to ill-health. Health equity is central to this premise. Strengthening health equity—globally and within countries—means going beyond contemporary concentration on the immediate causes of disease to the ‘causes of the causes’—the fundamental structures of social hierarchy and the socially determined conditions these create in which people grow
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SOCIO-CULTURAL INFLUENCES ON INTERNATIONAL MARKETING (RELIGION) Before explaining socio cultural ınfluences on ınternational marketing‚ we need to know What is international marketing. International Marketing is the performance‚ in more than one nation‚ of business activities that direct the flow of a company’s goods and services to consumers or users for a profit. it is an advanced form of international marketing in which a firm addresses global customers‚ markets‚ and competition. There are
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Annotated Bibliography: Global Business Cultural Analysis of South Korea Kim‚ J.‚ & Zhong‚ Y. (2010). Religion and Political Tolerance in South Korea. East Asia: An International Quarterly‚ 27(2)‚ 187-203. doi:10.1007/s12140-010-9112-1 http://0-ehis.ebscohost.com.uncclc.coast.uncwil.edu/eds/pdfviewer/pdfviewer?sid=a478dc7f-a3bc-4396-95e5-fe531c37065b%40sessionmgr113&vid=5&hid=26 This paper goes into great detail about the relationship between South Koreans’ religious and level
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Social media marketing Social Media Marketing: An Overview The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several different manners to gain them more customers and business. One such marketing technique is social media marketing. Social media marketing is a term that defines marketing that
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Introduction The objective of this review is to explore what the research says about social network marketing and its effectiveness. The first wave of internet revolution (web 1.0) brought consumers e-commerce. The second wave‚ Web 2.0 evolved into a much robust and interactive experience‚ allowing consumers to participate and share information effectively‚ Social network media such as Facebook‚ Tweeters‚ etc. have grown rapidly. Users are not only teens but also adults. The popularity of smartphones
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GLOBAL & TECHNOLOGICAL ENVIRONMENT TRENDS: WAL-MART The Radio Frequency Identification‚ a short range communication technology‚ profoundly has impacted businesses. It helps companies track and control goods as they move through the supply chain. It can improve operational efficiencies and customer service while providing new business opportunities. However‚ like many other new technologies‚ RFDI also brings some concerns for people as well as benefits. For this assignment‚ I will focus on this
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