Professional Diploma in Marketing 543 – Project Management in Marketing Work-Based Project Brief and Mark Scheme June 2014 Candidates are required to choose ONE out of the following TWO project briefs: Option One – Mobile marketing Option Two – Sponsorship (detailed separately) CIM Regulations Candidates must ensure that they are CIM studying members and have registered for this assignment by the required CIM deadline (printed on page six of the guidance notes). Once booked‚ if candidates
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Working Paper: MICORE/SDC/002 Issues in Health Communication in India: A Stakeholders Perspective Dr. Satyajeet Nanda1 Ms. Aparimita Pramanik2 Ms. Aarzoo Daswani3 August 2008 Dept. of Social and Development Communication MICORE (Mudra Inst. of Communications Research) 3rd Floor‚ Rangkrupa Complex‚ Near Parimal Garden Ahmedabad-6‚ India; Email: s.nanda@micore.res.in 1 2 Associate Professor and Head of Dept. Research Associate 3 Research Assistant Acknowledgement The authors
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INTERNATIONAL JOURNAL OF BUSINESS STUDIES VOL 15‚ NO1‚ JUNE 2007: pages 1 of 13 A STAKEHOLDER VIEW OF STRATEGIC MANAGEMENT IN CHINESE FIRMS Dr Xueli Huang1 Dr Scott Gardner2 Despite the fact that China has emerged as a driving force of the world economy over the last decade‚ little research has been undertaken into how Chinese firms strategically manage their businesses. This paper develops a theoretical framework of strategic management in the Chinese firms through reviewing and synthesising
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Knowledge Management – a case study – Unilever Global 2012 Outline I. Abstract II. Keywords III. Introduction IV. Literature Review V. Aim of Research and Research Questions VI. Methodology and Research Sample VII. Practical Applications VIII. References Abstract This proposal is presented to examine the cultural factors that influence knowledge management in Unilever global. The intended outcome of the study is a list of factors that Unilever management can use to evaluate their
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Reading 3.1 : Global Dialogue with Capital Market Stakeholders The rules‚ processes and institutions that govern the global capital markets are struggling to keep up with the constant innovation of the 21st century. Today’s investors demand financial reporting they can trust and businesses are trying to find the right way to express this information while regulators are seeking to promote investor confidence and market integrity. This is an article written by the worlds 6 largest audit firm
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A stakeholder is someone who has an interest in a business. Stakeholders are individuals‚ groups or organisations that are affected by the activity of a business. Customers are arguably the most important stakeholder. This is because they are the main source of cash flow in a business. This means that the business has to listen to what the customers want and need in order to make a profit. Customers Customers are arguably the most important stakeholder. This is because they are the main source
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Jaguar Land Rover has five engaging stakeholders that are required to make sure that their strategy addresses important issues. Apart from this‚ these stakeholders should also be able to help them in understanding their impacts of sustainability along with a way forward to tackle these impacts. The five key stakeholders of Jaguar Land Rover are customers‚ NGOs‚ policy makers‚ industry organizations and education & communication. Customers Customers express their views related to products by providing
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history of the organization. 2. Provide a clear‚ concise statement of the problem(s)/issues(s). 3. Identify primary and secondary internal and external stakeholders affected‚ describe their stakes in the issue‚ analyze the situation for effect on these stakeholders‚ and describe the issues and impact from the stakeholders’ views. 4. Summarize the primary and secondary ethical issues(s) involved. 5. Describe the organization’s strategy in dealing with this issue(s)‚ critique
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Stakeholders may perceive different harms and cannot be managed in isolation Risk identification will require presentation and justification to different stakeholders Identify stakeholders‚ risks‚ and develop a risk response All should hold the same ideas of potential risks within the organization Keeps the organization disciplined and proactive Reaches out to the stakeholders and influences them Be creative and energetic when
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Impact of sales promotion on sales volume‚ in UNILEVER (Nig.) PLC Introduction For years‚ most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication‚ companies depend on expertise of advertising agencies. Although‚ most marketers have already introduced and used other marketing communication and promotional tools‚ package design firms‚ direct marketing agencies and sales promotion
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