Coca-Cola Brand Management Analysis CONTENT A world wide brand –Coca-Cola 3 Coca-Cola Recognition 3 The Other Side of Coke 4 Coke associations (good and bad) 4 Market positioning for Coca-Cola 5 Positioning strategy: Global is Out‚ Local is In 5 Increase the brand equity method 6 Advertising 7 Find big global partner 7 Sponsorship 7 sponsorship for sport: 8 Sponsorship for recreation: 8 Communications & Public Relations 9 In mass media 9 Main competitors in the world
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INTRODUCTION. Coca cola‚ It is a company that produces coke‚ a carbonated soft drink. Question1. The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets and public. The table below shows the different competitors Coca Cola has and their websites.Table1. Pepsi http://www.pepsico.com Snapple http://www.snapple.com Monster http://monsterbevcorp.com
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Development of Coca-Cola Advertising Campaigns (1886 - 2007) The Development of Coca-Cola Advertising Campaigns (1886 -2007) | 3 © Copyright by Aleksandra Kulawik & e-bookowo 2009 ISBN 978-83-61184-69-0 Wydawca: Wydawnictwo internetowe e-bookowo www.e-bookowo.pl Kontakt: wydawnictwo@e-bookowo.pl Wszelkie prawa zastrzeżone. Kopiowanie‚ rozpowszechnianie części lub całości bez zgody wydawcy zabronione Wydanie I 2009 www.e-bookowo.pl The Development of Coca-Cola Advertising Campaigns
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within Metro Manila. And the secondary research technique that was used was from the study of Mr. Honorata Ocampo Lee which is about Comparison of the effectiveness of the physical distribution processess and strategies of Coca Cola bottlers Philippines Inc. and Pepsi Cola products Philippines Inc. in selected districts in Manila for the year 2001-2003. 3.4 Analyze and interpret appropriate qualitative and quantitative data Quantitative research uses a scientific approach; the researcher’s
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Coca Cola Coca-Cola is one of the most widely used soft drink in the world. The company has very efficient and extensive distribution system in the world. There is a great variety of brands offered by Coca-cola throughout the world like Diet coke‚ sprite‚ Fanta‚ Rc cola‚ Minute made etc. you can find the Coca-cola soft drinks anywhere in every country of the world. The ’Coca-Cola’ brand has been adopted the strategy of global marketing. They are considering the whole world as single market place
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Laws of Supply and Demand The market price of a good is determined by both the supply and demand for it. In the world today supply and demand is perhaps one of the most fundamental principles that exists for economics and the backbone of a market economy. Supply is represented by how much the market can offer. The quantity supplied refers to the amount of a certain good that producers are willing to supply for a certain demand price. What determines this interconnection is how much of a
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Coca Cola Marketing Analysis Report Market Segmentation Apparently‚ marketing takes over the biggest portion out of all in any organization. What determine the value of a brand ~ what make an organization wealthy ~ what set a certain position and plans and predicts its future in the market are timely analyzed and rightly given marketing decisions. Market Segmentation is one of core marketing tools for marketing strategy. In this report‚ we aim to deliver the analysis of The Coca Cola Company’s marketing
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1. Conceptions 1.1. Demand The demand in economics is the amount of a product that consumers are willing and able to purchase at each specific price in a set of possible prices during some specified period of time (Jackson et al.‚ 2004). In addition‚ it is a relationship between two economic variables which are the price of a particular good and the quantity of the good that consumers are willing to buy at that price (Taylor and Frost‚ 2002). Demand also can be described by a table or a
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PepsiCo Inc.‚ profitability ratios | | | Dec 29‚ 2012 | Dec 31‚ 2011 | Dec 25‚ 2010 | Dec 26‚ 2009 | Dec 27‚ 2008 | Return on Sales | | Gross profit margin | 52.22% | 52.49% | 54.05% | 53.51% | 52.95% | Operating profit margin | 13.91% | 14.48% | 14.41% | 18.61% | 16.09% | Net profit margin | 9.43% | 9.69% | 10.93% | 13.75% | 11.89% | Return on Investment | | | | | | Return on equity (ROE) | 27.71% | 31.29% | 29.86% | 35.38% | 42.47% | Return on assets (ROA) | 8.28%
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Introduction Coca Cola‚ the largest and most recognizable beverage company in the world continues to refresh consumers with over 500 brands every day. The beverage is often referred to as coke‚ which was registered and trademarked in1944. No matter what country or language Coca Cola is produced in‚ a consumer will recognize the beverage as being a coke. It is through the world’s largest beverage distribution system that consumers in over 200 countries worldwide are able to benefit from the many
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