Submitted by: Yan Zhang Tutor : Temi Abimbola Four Wristwatch Brands The four wristwatch brands I have chosen to critically examine are: Rolex Gucci Seiko Swatch Introduction In 1905‚ Hans Wilsdorf established a London firm specialising in the distribution of watches. In 1908‚ Wilsdorf coined a brand name with which to sign his creations: Rolex. In Switzerland‚ Rolex obtained the first official chronometer
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To what extent is the marketing strategy of Swatch different to Omega Content P3 ------------------------------------ Introduction P4 ------------------------------------ Theory P6 ------------------------------------ Research Plan P7 ------------------------------------ Questionnaire P8 ------------------------------------ Target Market P9 ------------------------------------ Product P12 ---------------------------------- Price P13 ---------------------------------- Place P15 ----------------------------------
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Salience The basic step of the pyramid talks about the brand awareness. Swatch was developed in early 1980 as a trendy line of watches with a full brand identity and marketing concept. (Wikipedia‚ 2014) Being a part of the Swiss Group‚ which has an iconic brand image‚ swatch is a highly recognizable company across the globe. It provides different product models such as the lifestyle collection‚ color‚ stripes Swatch & Art‚ etc. Founded in 1848‚ Omega symbolizes accomplishment and perfection
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Strategy and Implementation Summary Grutzen Watches’ strategy is to serve niche markets of the watch industry. It will capitalize on the German engineering and manufacturing used to build the watches. There are many untapped potential markets that desire high-quality goods‚ but do not think they can afford them or do not know where to purchase them. Grutzen Watches’ marketing strategy will alleviate this problem. 5.1 Marketing Strategy The marketing strategy will focus on two segments: 1.
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* 1 – Why is the watch industry a global industry? * 2 – How do the drivers of competition in this industry differ from multi-domestic industries? * 3 – What is the company main global marketing strategy? * 4 – What differentiate the company from its competitors? * 5 - Which marketing actions should the company take to enter more aggressively in the Global Market? * 6 – What are the pros and cons to used marketing strategy admitted in the case study? * -------------------------------------------------
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10/18/10 Customer Value Curves - The Swatch Revolution Swatch represented a strategic business model innovation for the watchmaking industry. In essence‚ its introduction reconceptualised what the business was about by converting a functional product into an emotional one. This in turn‚ increased the total pie of value available for the watchmaking industry; consumers now desired watches for both functional and fashionable purposes. Making watches fashionable and fun unearthed a potential in
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to over 50 companies including Lanco‚ Lemania and Hamilton etc. SSIH became the third largest producers of finished watches and movement in the world. today Omega is owned by Swatch group which is the largest producer of finished watches in the world. Apart from Omega Swatch Group is owned other brands like‚ Swatch‚ Tissot‚ Rado‚ Longines‚ etc CURRENT CEO OF OMEGA Stephen Urquhart Stephen Urquhart‚ Swiss and British citizen‚ who studied Industrial Management at the University
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India’s largest wrist watch manufacturer. The company has grown to develop and offer Titan‚ Octane‚ Regalia‚ Fastrack‚ Nebula‚ Raga Xylys brands in the wrist watch market and has extended to jewellery and accessories market through the brand Tanishq in 1995 and more recently has entered into eye wear by launching eye gear sunglasses and prescription sunglasses. As market leaders with over 60% market share in domestic organized watch markets‚ Titan has recently
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Strategic Acquisition in Luxury Globalization Abstract The strategic capability of a firm or an industry is about identifying‚ developing and using its unique resources and core competences to gain competitive advantages in specific market to achieve results. Luxury is as a unique sector and the “allure and exclusivity” are well sought after by consumers‚ heavily imitated by competitors. The six unique features and competency (heritage‚ quality‚ exclusivity‚ symbolism‚ aesthetics and price) of
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Executive Summary This report is commissioned to examine what marketing factors affect on organizations‚ so it provides an analysis of watch industry in Australia such as growth of watch industry and market share of major companies. Also‚ relevant data such as marketing strategy of organization‚ competitors‚ and customers in terms of microenvironment and political and demographic factors in terms of macro environment are identified and evaluated. Furthermore‚ results of data analyzed show that
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