Group Case #2 Competition in Golf Equipment Industry in 2008 Presented By: 518 28225 26 Chatvilai Komindr 518 28328 26 Chokechai Ngamwutikul 518 28443 26 Duangta Thiansukitseree 518 28626 26 Tunyapon Jarupaisarn 518 29130 26 Bhornrat Bubphavanich 518 29146 26 Pornrudee Larpanant 518 29203 26 Puttipan Ponyanun 518 29501 26 Lalin Ananbanchachai 518 29518 26 Luksamon Phanpermpoon 518 29931 26 Satit Auputtinun The paper is partial fulfillment of Strategic Management course (2602-650)
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Case #4: Competition in the Golf Equipment Industry in 2008 2. Competition in the golf industry in 2008 is incredibly fierce. This is due to the fact that there is a decline in the number of golfers and the number of rounds played. Golf is viewed by many as a recreational event‚ or in other words something to do for fun. As the recent economy has had a downturn the golf industry has reflected this. Golf on most consumers list has moved towards the bottom has disposable incomes and salaries decrease
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Swot analysis NIKE 1. Strenghts: -Low manufacturing cost since the manufacturing chain comes from south Asia were labor costs are low. -Since Nike does not own the physical factories‚ production can be switch to another location if necessary. -Nike wass worth 15 billion in 2011. They have a strong position in the shoe market. For example their gem ’’Just do it" has been recognized worldwide. - High return on equity up to 24.5 % in 1993. Although the return on equity was 21.41 %‚ it still
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Buying golf equipment can be like dumping money into a money pit‚ but armed with some knowledge you can save time and money in selecting the right clubs for yourself. As with most things in life‚ you can spend a lot or you can spend a little several times before you get what you really need. If you are first starting out and not completely sure you want to commit to this addictive game‚ you should either rent clubs at the golf course‚ or buy a starter set of clubs. Buying a set of started clubs
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Executive Summary NIKE‚ Inc. designs‚ develops‚ and markets footwear‚ apparel‚ equipment‚ and accessory products for men‚ women‚ and children worldwide. This marketing plan focuses on NIKE Golf and our market segments and the strategies we are using to gain more Hispanic customers and create consistent revenue growth in this area. Our specific focus on marketing NIKE Golf to the Hispanic community comes from the fast-growing buying power of Hispanics. Our marketing plan will meet those growing demands
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Nike Analysis Table of Contents Company history Pages 3-5 Environmental issues Pages 5-6 Marketing Objective Pages 6-7 Strategy Control Page 7 R and D Page 8 SWOT Pages 9-11 Competition Strategy Page 11 Political/Legal Page 12 Cultures Page 12 Demographics Page 13 Economic Strategy Page 13 Global Strategy Page 14 Environmental Strategy Page 15-16 Long Term Objectives Page 16 Specific recommendations Page 17 Conclusion . Page 17 Financials
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Nike Park Senior Center SWOT Analysis Wanda Jones Webster University The Mary Wells Senior Center is one of the rural Wellness Centers located at Nike Park and operated by the Senior Services of Southeastern Virginia (SSSVA)‚ the Center for Aging agency. The Mary Wells Senior Center is most commonly referred to as the Nike Park Senior Center. The SSSVA agency operates 15 Wellness Centers‚ urban‚ rural‚ and adult day care‚ in the South Hampton Roads Region. Since 1968 and with several name
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Company Evaluation Project Of Nike Corporation Submitted By: Steven Ritter May 10‚ 2007 Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners‚ Bill Bowerman and Phil Knight‚ from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between
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Brand awareness is one of the biggest assets that athletic shoe companies as Nike‚ Adidas‚ Reebok‚ Fila can have. Brand awareness always brings a considerable advantage in getting consumer’s attention and making a good place in that shoe market. If a well established brand name effectively mentions the messages of quality and dependability. Thus consumers will automatically go to that brand relying on the image that has been created when they don’t have time to shop around. Athletic shoe manufacturers
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external environments using PEST analysis model. Target potential customers and market Nike typically targets athletes‚ men and women generally from the ages 15-30. Their target market is people who are active and enjoy higher quality sporting goods and merchandises. NIKE targets all regions with their geographic expansion. Under its Golf brand‚ Nike sells golf balls‚ golf clubs and apparel for both men and women. Nike should continuously develop innovative and stylish golf products to command premium
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