Background AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand‚ and Indonesia. Today‚ AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes in the
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Marketing Strategy Air Asia’s quirky means of promotion has certainly helped make the airline a household name. Yet‚ barely eight years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been
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In Asia‚ the of cheap global aviation trends and AirAsia future development After the financial tsunami‚ the earthquake in Japan‚ flooding in Thailand‚ the Middle East unrest ‚in America and Europe in a slump‚ and the current rise in oil prices‚ leading to the improvement of global airlines operating costs‚ for-profit declined. By higher oil prices affect the long-range passenger airlines is almost impossible to make money‚ only short-range well-managed and have a chance to show a surplus. Before
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Question 1 Discuss the growing demand for logistics. (10m) The reason for the rapid growth of the logistics industry can be attributed to the fact that a majority of the companies dealing in logistics operations target clients of medium size instead of targeting the stalwarts of the logistics industry. Nowadays‚ the advance IT technologies had make the internet retail or online shopping is growing rapidly and this will be an increasing source of demand for both large and smaller logistics units
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Pricing Analysis Report AIRASIA BUDGET AIRLINE I. Executive summary Budget airline industry Singaporean airlines industry grew by 10.3% in 2007 to reach a value of S$6.5 billion‚ growing by more than 10% up to now. Noticeably‚ low-cost carriers have been the industry’s success story over the past decade. It has won huge number of passengers‚ stealing full-service market share and forcing full-service airline such as SIA to run its own low-cost options such as Scoot
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EXECUTIVE SUMMARY Tony Fernandes‚ as the Chief Executive Officer of AirAsia‚ decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. AirAsia has achieved its title as “The World Lowest Cost Airline‚” and was also one of the world’s most profitable airlines. This report provides an analysis and evaluation of internal and external of the company. Methods of analysis
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Price War between Airasia and Malaysia Airlines The purpose of the analysis is to evaluate the supply and demand of two main air line operators in Malaysia‚ which is Airasia and Malaysia Airlines by determines the price and quantity and change in the market of Airasia and Malaysia Airlines. Airasia is a leading airline company in providing low cost airline services while Malaysia Airlines is more towards providing high quality airline services. In the past time‚ the demand of Malaysia Airlines is
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Air Asia has successfully positioned itself in customers’ mind. Its net profit for the second quarter ending 31 December 2004 was reported RM 44.4 million‚ a 323% increase over the previous quarter. AirAsia until today has flown more than 55 million passengers in and around Asia (Air Asia‚ 2005). AirAsia has also ventured into other market that complements with the airlines business. It has started franchises like the tunes hotels and red box couriers to gain maximum efficiency in and around the airline
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Keywords: Brand image; brand satisfaction; brand trust; decision making; AirAsia. 1. INTRODUCTION AirAsia Berhad is the low-cost airline service provider in Malaysia. Airasia is operating scheduled international flights and domestic. Besides‚ Airasia is the largest low-fare‚ no-frills airline in Asia region. Airasia was the first airline in Asia region to implement fully ticketless travel. The main base of Airasia is Low
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the Share Swap Between MAS and AirAsia September 22‚ 2011 at 8:52am The timing of the share swap could not have happened at a worst time as it will largely benefit AIRASIA shareholders even without their own effort and Khazanah has given away a large portion of their net worth in MAS for free. By troubleshooters2011 1. MAS MANAGEMENT HAS INITIATED THE RIGHT STRATEGIES AND IMPLEMENTATION TO TURNAROUND THE COMPANY AND THEREFORE DO NOT NEED THE TIE-UP WITH AIRASIA A quick analysis on the current
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