Customer Loyalty in hospitality industry Today‚ the ultimate goal of almost every kind of business is to increase its income and sales. In other word‚ the business wants to not only attract new customers to the products and service but also to maintain and encourage the current customers to have repeat purchases. Brand awareness is a term used in this condition. It refers to how the firm can let customers know about the products and service and to have a clear picture of the firm when they
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Reporting definitions for Hospitality IMPORTANT TO NOTE THAT HOSPITALITY INDUSTRY has organized itself with a specific chart of account & reporting system (known as the Uniform System of accounts for the hospitality industry) network of consultancy companies gathering actual & precise data for comparison and benchmarking‚ who have produced a large number of KPI (Key Performance Indicators) These are generally accepted definitions largely shared across the hospitality industry. You may find that
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PART A (30 Marks) Time: 60 minutes INSTRUCTIONS: Answer ALL questions. Use the OMR sheets provided. 1. Any paid form of non-personal communication about an organization‚ good‚ service‚ or idea‚ by an identified sponsor is called________________. A. sales promotion B. personal selling C. advertising D. public relations 2. Which of the following is the factor that should be considered when setting a budget? A. Stage in the product life
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Introduction In recent years‚ the hospitality industry in China has experienced tremendous changes with the ups and downs of the real estate industry‚ which also includes the expansion campaign in full swing in a field set off by the series of the world’s leading high-end hotel group. For most of the world’s top hotel group‚ the rapid growth of the Chinese market profits undoubtedly like a straw to help them flee out of financial crisis. With this background‚ hotels in China will face the enormous
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Restaurant Management System What are the 4 main offerings (Components) of the Restaurant Management System? Point of Sales - front of house Inventory and Menu management systems- back of the house Reservations and table managements - front of the house Back office applications and interfaces Why POS? The physical location at which goods are sold to customers. Input and output devices used by restaurant employees to accomplish their daily activities. What are the functions of the POS
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Basic Terms & Terminology 1. Achievement Factor - The percentage of the rack rate that a hotel actually receives: in hotels not using RM software‚ this factor is generally approximated by dividing the actual average room rate by the potential average rate 2. ADR – An occupancy ratio derived by dividing net room’s revenue by the number of rooms sold 3. Average rate per guest – An occupancy ratio derived by dividing net rooms revenue by the number of guests 4. Competitive Set - The competitive
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Critical Issues 2011 Sabrina | [High Staff Turnover in the Hospitality Industry – Is there a Solution?] | People Products and Performance within the Hospitality Industry | CRITICAL ISSUES in HOSPITALITY Article Front Cover Sheet ------------------------------------------------- Author Name: Sabrina ------------------------------------------------- Theme Selected: People Products and Performance within the Hospitality Industry -------------------------------------------------
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UNDERSTAND THE CURRENT STRUCTURE OF THE HOSPITALITY INDUSTRY 1. Demonstrate the diversity of the hospitality industry explaining how it has achieved its current complexity‚ scale and scope. The hospitality industry has a lot of different sectors. It is commonly split into the 14 different sectors. Hospitality Services Tourist‚ Tourism Hotels Self Catering
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Hospitality Assessment - Persuasive Essay Dear Hotel Manager‚ As we all know about global warming and how the ozone layer is cracking open but what many people don’t know is that since 1950 90% of global warming has been caused by human factors‚ we are to blame.The reason I am writing this letter is to persuade you to adopt an environmental management program in your hotel to help prevent or at least slowdown the effects of global warming for ourselves and as well for the future civilisation
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good team of hospitality professionals is absolutely necessary and quite a daunting task.A hospitality team leader has have a good sense of judgement and direction and he has to be an inspiration to his team to make their true capabilities prosper. There are certain guidelines which are followed by successful hospitality team leaders: 1. Test the waters: a team leader has to find out what people think about your style of management. Getting a good feedback from the hospitality team is essential
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