Case Study ‘Hello Kitty’ A Japanese Superbrand © 2006 The Icfai Center for Management Research (ICMR). All Rights Reserved. For accessing and procuring the MARKETING MASTERMIND 60 June 2007 case study‚ log on to www.ecch.cranfield.ac.uk or www.icmrindia.org Marketing Mastermind_June-2007_Final.pmd 60 6/1/2007‚ 4:30 PM ‘Hello Kitty’ She (Hello Kitty) is the original‚ and it is hard to replace her. She became the icon of cute for a whole generation. You can’t buy that kind of
Premium
ANALYSIS PART A 3 TARGET MARKET 4 SWOT ANALYSIS 5 Strength 5 Weakness 6 Opportunities 6 Threat 6 Brand merchandising strategies of hello kitty 7 Reference 11 INTRODUCTION Hello kitty is a cartoon character of a small cat that looks kind and cute‚ with a button nose‚ two black dot-yes‚ six whiskers and a ribbon or flower in her hair. Hello kitty has no mouth and this represents a major source of emotional association for buyers and
Premium
| HELLO KITTY | | Obsah Introduction 3 1. Hello Kitty 4 1.1 History 4 1.2 Hello Kitty in Japan 5 2. Globalization – localization 6 3. Famous brands create for Hello Kitty 6 3.1 Forever 21 (US) 7 3.2 Sephora (Francie) 7 3.3 Swarovski (Austria) 8 3.4 Vans (US) 8 3.5 Eva Air (Taiwan) 9 Conclusion 10 Bibliography 11 Appendix I.: Hello Kitty Story 12 Appendix II.: First product with Hello Kitty motive - 1974 13 Appendix III.: Hello Kitty Products 14 Appendix IV
Premium
Informative Speech: Hello Kitty “You can never have too many friends‚” is what my childhood character‚ Hello Kitty‚ once said. Hello Kitty‚ also pronounced as Harokiti in Japanese‚ is known as the white cat with a red bow and no mouth‚ but behind all of her worldwide recognition‚ there are a lot of things most people do not know about Kitty herself. Today‚ I will be telling you about: her life‚ who invented her and how they were inspired‚ and Hello Kitty’s rise in corporation. Yes‚ Hello kitty does have
Premium
When‚ in 1974‚ employees at the Japanese design company Sanrio created Hello Kitty‚ the small‚ rounded cartoon cat with a red bow between her ears and no mouth‚ they could never have dreamt that she would become the global megastar she is today. Sales of Hello Kitty merchandise now account for half of Saniro’s $1bn (£500m) annual turnover and her face adorns 50‚000 products‚ sold in more than 60 countries. The little half-Japanese‚ half-English cat has become so globally recognisable that it is
Premium
1 - Spring Business: * Goal: Drive Guest Bookings for March/April * Market Segment Focus: Outer US Residents * Marketing Objective(s) * Our Market objectives are to drive spring break business from out of state tourists during the months of March and April. We want them to stay for four nights at one of our three Lowes owned hotels and attend the parks the three days they are there. We want our guests to feel like everything they need is on the Universal Property. Our goal is to appear
Premium New York City New Jersey New York
will make me think of this‚ my favorite cartoon character‚ her name is Hello Kitty. I believe that everyone knows her; maybe now you are surrounding by her. But‚ did you know that Kitty was modeling for the Dior brand in Vogue? Have you ever heard about that Bill .Gettys once willing to pay 56 billion dollars to take over Hello Kitty’s ownership? Today‚ I’m goanna to tell you more about this pop cat. Hello kitty‚ name kitty white‚ was born on November 1st 1974‚ in London. She weighs the same
Premium Emotion Feeling
NAME:BAGALANON RUTH LABOR RELATION AND NEGOTIATION THIRD DIVISION AMA COMPUTER COLLEGE‚PARAÑAQUE‚ and/orAMABLE C. AGUILUZ IX‚President‚ MRS. CELESTE BANSALE‚ School Director‚ MS. SOCORRO‚MR. PATRICK AZANZA‚GRACE BERANIA and MAJAL JACOB‚ Petitioners‚ - versus - ROLANDO A. AUSTRIA‚ Respondent. | G
Premium Legal terms 1980 1920
Exchange Rate Impact on Cost of Pairs Shipped from: North America Plant to Europe-Africa (€ per US$) 0.7334 0.7303 -2.11% Asia-Pacific (Sing$ per US$) 1.2682 1.2590 -3.63% Latin America (R per US$) 2.3810 2.3849 0.82% Europe-Africa Plant to North America (US$ per € ) 1.3636 1.3693 2.09% Asia-Pacific (Sing$ per € ) 1.7295 1.7238 -1.65% Latin America (R per € ) 3.2468 3.2658 2.93% Asia-Pacific Plant to North America (US$ per Sing$) 0.7885 0.7943 3.68%
Premium United States North America Americas
Did you know that sloths sometimes think their arSloth fur exhibits specialized functions: the outer hairs grow in a direction opposite from that of other mammals. In most mammals hairs grow toward the extremities‚ but because sloths spend so much time with their legs above their bodies‚ their hairs grow away from the extremities in order to provide protection from the elements while the sloth hangs upside down. In most conditions‚ the fur hosts two species of symbiotic cyanobacteria‚ which provide
Premium Sloth Mammal